3 Most Important Success Factors in Nonprofit SMS Marketing

The 3 most important reasons for the success of non-profit SMS marketing

Over the past 14 years, every SMS marketer should realize some of the basics of increasing Tatango grants and advancing their purpose. Our experts familiarize themselves with the key elements to a successful nonprofit SMS marketing campaign. With a well-designed text message marketing strategy, nonprofits can raise awareness, fund and volunteer, making it easier to achieve their goals of serving the community.

When you partner with Tatango, our experts work with your team to create text message marketing campaigns that resonate with your supporters every time. We’ve worked hard to create a platform that supports the unique needs of nonprofits. As a result, our methods have helped some of the country’s most successful nonprofit fundraising campaigns deliver consistent record-breaking results.

If you are looking for a solid and consistent SMS marketing strategy, keep reading. In this blog, we will review the three most important SMS marketing elements to remember before submitting and sharing the most important things for non-profit SMS marketing success.

The most important reason for the success of non-profit SMS marketing

Review the following checklist to collect more donations for your nonprofit organization

Collect your SMS phone number on your website

A A short code is a five or six digit phone number Brands and companies use text messages to communicate with people. Nonprofits can use short codes or 10-digit long codes (10DLC) to invite their supporters to donate, volunteer or participate in exclusive events.

With Tatango, it’s easy to integrate short codes and 10DLC across your existing platforms. Adding a simple snippet of code to your website will help you build your customer list and increase your subscriptions. Since our system integrates seamlessly with you, you do not have to manually add your short code to all your websites or branded content. This simple process can save you a ton of time growing your customer list at record speeds.

Why Your Nonprofit SMS Marketing May Fail

Personalize messages with merge tags

Merge tags are placeholders linked to your customers’ identification information They help you personalize messages in a variety of ways. Try the following steps to get the most out of merge tags

First, gather information about your customers when they choose to receive messages from your organization. The more information you have about customers, the easier it is to personalize messages. For example, ask your supporters for their email address, favorite reason, and birthday.

You can then group customers based on the information they provide. Tatango’s platform makes it easy for our clients to send messages aimed at specific groups and individual supporters. For example, do you have an upcoming local event that requires volunteers? Send a message to supporters in or near the pin code where your event will be held, and insert a merge tag with their name to personalize the message.

Using the merge tag ensures that your customers have seen and appreciated your support for the cause. Imagine how they would feel when supporters opened a message congratulating them by name. Personalizing messages is a proven way to keep your supporters informed and engaged.

The 3 most important reasons for the success of non-profit SMS marketing

Use analysis to measure effectiveness

Tatango’s platform generates a messaging report for each text message sent. This report shows how many people opened your messages and clicked on the links in the messages. Average, বার SMS messages have a 99% open rate.

Be sure to analyze the grant section for each targeted message you send. This information is very important for you to reach your financial goals. Track how many subscribers have donated, the average amount of donations and the total amount attached to a separate message. Review the message report to notice the trend at the level of interest of the supporters. Tatango’s experts can help you gain insights from your report and adjust your campaign for optimal results.

Your Secret Success Factor: Nonprofit Industry Specialist

The best way to improve your ROI is to choose an SMS marketing platform that supports non-profit text message promotions. Tatango has over 14 years of experience working with nonprofits, offering an average ROI of $ 5 per $ 1 grant for investing in text message marketing.

We offer exclusive access to our clients . Contact your account representative with your goals and ideas for your SMS marketing campaign and our experts can help you design every element of your text messages. We will help you see your campaign from start to finish with successful results.

Implementing the above strategies has made SMS marketing successful for many non-profit organizations. If you are interested in other exclusive benefits when Tatango clients partner with us or, if you need help integrating these strategies into your text message marketing campaign, Contact us today. Our experts are here to help you every step of the way.

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