Nowadays, it is harder than ever to get anyone’s attention — especially in the political arena With so many methods of communication and endless flow of notifications and messages, talking directly to voters can be a challenge. A careful strategy is needed to cut down on noise and connect with people.
When creating your political marketing strategy, email should be one of the main methods of your communication. It’s a quick, affordable connection with potential supporters and voters. Recipients often ignore campaign emails, and many emails do not reach the inbox, even ending in a spam or junk folder. Related 40% political email Is automatically labeled as spam. Political strategists need to innovate and adapt to create compelling messages if they want to stand out and stand out — or use other marketing strategies (as we will discuss below) to cut down on noise and re-engage customers.
After working with digital marketing for political campaigns, we learned a thing or two about connecting with customers. Tatango is a leader in the industry of political advertising, and we can help you move forward. If you want to strengthen your foundation and create more compelling email, here are three key ways to improve your email marketing and use text message marketing as a perfect complement to more open, click, donate, and results.
What challenges do political emails face?
People tend to avoid dry, annoying emails. The cookie-cutter subject line and the blonde header will immediately lose the reader. Average opening rate for political emails is 20%.. Many people look at their inbox and ignore emails with unknown names or addresses. To keep their emails out of the junk folder, campaigns need to modernize and innovate their email strategy.
Unlike in the past, political emails do not have to be general press releases or large blocks of text. Modern tools make it possible to embed videos, add grant links, and present beautiful campaign updates. Email marketing can be a key element of your success সাথে with the right approach, that is. Keep reading to learn three ways to improve your campaign emails.
3 Ways to Improve Political Email
Here are three ways to get a better return on your investment in email marketing.
1. Use creative and interesting subject lines
Your subject line should be different if someone looks at their inbox. Think outside the box when creating your subject line but avoid being confusing or relying on ClickBet. Go for personal and interesting. For example: “Hey, we have to make a tough decision“Or”Let’s be honest about this“Attractive subject lines will increase your click-through rate, and readers will be more likely to check the rest of the email.
One caveat: Make sure you avoid vulgar tactics, such as using “Re:” in the subject line to pretend that someone you know or that the conversation has already taken place. Feeling cheated or manipulated by someone is a sure way to end up in a junk folder or see an increase in your subscription cancellation rate.
Text messages can also help increase your email opening rate. Try to follow your emails with a text from customers about an important email you sent, e.g. “Have you seen our big announcement?” Or “We don’t want you to miss …” This strategy works especially well if you are requesting attendees, volunteers or donations to events where people may have missed an email in their inbox, but are interested in supporting your organization if you send a quick follow-up text message.
2. Make sure your emails look good everywhere
In recent years, more and more people are reading their emails on their mobile devices. As of 2021, More than 40% of smartphone users read emails on their phones. Using large image files and writing detailed paragraphs can be tempting — and it’s not a problem to read your email on a large computer monitor. But what does your email look like on a four-inch screen or tablet with vertical or horizontal orientation? Make sure your images are properly sized and formatted so that readers don’t have to scroll through endless past images to find the purpose of your email.
Also, try to keep your message short and break up long sentences. These details create a good experience for the reader, whether they are using a phone or a computer The longer the email, the more likely the reader is to stop reading.
For this reason, text messages are also the perfect complement to your email marketing strategy. If you’ve already written a short, eye-catching, to-the-point email, you can quickly reuse it as a text message to reach more people. Your email list and text message list may not completely overlap, so if you’re in the process of creating emails to begin with, you can redo in a quick text message to reach additional parts of your audience. A few extra clicks on a computer screen can result in thousands more donations.
3. Avoid data overload
Engage your readers by focusing on a central message in each email. Emphasize your candidate and pick topics to highlight. Avoid updating all your policies or packing promotions in each email. Use the feedback box to gather information about your supporters and their interests. Then use this information to send content and messages for future emails. Creating a positive feedback loop with your customers will encourage conversation and continued reading.
Through text message marketing, you can get additional information about your audience’s interests For example, ask a question in a text message that your customers care about the most, then use that insight to create more relevant emails, resulting in more open, clicks, and donations. Customers can easily send text with their zip code, email address, favorite reason and other helpful information. While customers may not reply to an email with that information, a text makes it easy to shoot a quick reply containing useful information for your organization’s text message marketing and email marketing efforts.
Political email marketing can take many forms, but if the messages are not creative and clear, they can easily get lost in people’s inbox. However, well-written emails are only part of the equation. Campaigns must find ways to actively and sustainably grow their email list.
Your email list is growing
Promoting and growing your email list can be difficult. It is important to have clear, attractive messaging. Highlight the importance and value of your campaign email to encourage voters and supporters to sign up. Political SMS messages are a great way to achieve this.
Campaigns can integrate their text messaging program on their website with a simple line of code, so whenever someone enters their phone number in a web form, their phone number automatically syncs with the text messaging program.
Campaigns can also enhance their email marketing program through text message marketing. For example, once a voter joins the SMS subscriber list, campaigns may invite them to reply with their email address, adding supporters to both marketing channels so they never miss out.
By using text messages and emails together, political parties can get the most out of each communication method. Although email has a lower open and click-through rate than text messaging, it is still an important and powerful part of the political campaign. By following these tips and thinking creatively when creating emails, campaigns can better connect with voters and see higher returns on investment.
Improve your political message
If you are planning a campaign or want to improve a campaign while running, Contact the experts at Tatango. With over 14 years of experience, we can help you improve your political messaging, including sending SMS messages, expanding email lists, navigating regulations, and more. Start with our basic guidelines for raising SMS funds for political organizations.