Ever seen yourself scrolling through a page, would you like to get somewhere a little faster? Of course, the title helps in finding something special on a page. But sometimes, a shortcut would be better to get straight to your destination.
That’s where a simple, small tool like an anchor link comes in handy An anchor link lets a visitor jump between sections of a page. This fine design strategy enhances the overall user experience by guiding visitors, ensuring that they see the most important elements your page has to offer. Not only that, but Anchor links can help push your visitors along with the conversion process.
Anchor links can take many forms, however These are usually displayed as hyperlinks or arrow buttons. Anchor links can be animated to attract attention. When you animate an anchor link, you can flash the text in a different color when you hover over it.
Want your readers to sign up for your email list? Or save them from scrolling all the way to the last section of a page? If you have a specific conversion goal in mind, you can use an anchor link to get your visitors to where they want to go.
How to use anchor links on your landing page
You want your call-to-action (CTA) button to be as visible as possible, the final step towards a conversion. Adding an anchor link CTA button Shortens the customer’s conversion path.
This example from San Francis Rest uses a CTA “Build Yours” as an anchor link for visitors. The button brings them to the page section where they can start customizing and place an order immediately. Looks like this anchor link worked so well that they all sold out!
Social evidence builds trust with viewers, so it’s no surprise that marketers of all stripes are interested in including it on their landing page. Customer testimonials show potential customers that people have found the value of your product. Social evidence can motivate your audience to take the next step — but only if people read it. To highlight social evidence on your page, use an anchor link so visitors can pay attention to this section.
Shoutout’s landing page has an anchor link to bring visitors into their social proofs section. Their “wall of love” displays all social posts from customers digging into their products
The older generation
Landing pages may be full of information, but it’s important to keep them as streamlined as possible to encourage visitors to engage with the content. If your goal is to collect leads with your content, then an anchor link acts as an additional push to guide them to the next step. It can guide a user directly to a lead capture form, such as a contact form.
Baniaq Surf Adventure has a one-page site design down pat and creates the most anchor links for navigation. Their “Booking” button in the top menu bar takes visitors to the bottom of the page where they can contact directly to learn more about their next adventure.
Table of contents
TOC is a roadmap for content that helps viewers know where they are going and how quickly they need to get there. These visual bookmarking tools provide an easily digestible, high-level view of what your page has to offer. So, why not turn them into anchor links? Anchoring TOC elements makes it extremely easy for visitors to navigate your page. Your users will probably be glad they didn’t have to scroll too far to find what they were looking for.
In Cyber Sprout’s article on why TOC is important for your blog post, readers include a TOC of their own to use as a navigation tool (this is only normal). Hyperlinks act as anchors to take readers to specific subtitles of the article.
Small links for big results
Anchor links are a win-win for you and your audience They can Make life easier for your audience with visual cues so they can get to the right place quickly On your page and they are a great way to point your visitors in the right direction.
That said, avoid difficult, overused text for anchor links, such as “click here.” Most of us like to have more context before clicking on anything. It’s best to stick with a more attractive CTA copy.
Anchor links are a small way that you can improve the visitor experience on your landing page Start monitoring the effectiveness of your landing pages to find out what other strategies convert your page.