5 Types of Forms That Will Improve Your Landing Page (with Examples)


Today’s landing pages have a complete list of laundry jobs to deal with.

They need to teach visitors about your brand, gather information from your customers and most importantly bring those sweet conversions.

How can you help a single landing page handle so many things at once? Let a form make heavy lifting.

This Nifty tool enhances your visitors experience to enhance your landing page results.

Today, you will learn Advantages of landing page form And What goes into a good one. Then, you’ll see Five examples of forms To use on your own landing pages.

Why use the form?

Landing pages boost conversions with three benefits:

  • User friendliness: For visitors, filling out an online form eliminates the need to call or email you because it takes less time and effort. Also, they will know exactly what information you need to give.
  • Versatility: Online forms solve many business challenges, such as getting customer feedback and building leads.
  • Device adaptability: An easy way to adapt an online form to mobile landing pages While many people use mobile devices to explore the Internet, your tools need to be tailored to the layout.

What makes a good landing page form?

There are two main reasons why a kick-butt landing page forms:

User experience

The conversation wouldn’t be good if someone asked you all their questions at once, right? What if they dragged the conversation longer than they should? The same rules apply to online forms.

The best online forms use the breadcrumb technique করা ask questions one at a time. We are talking Present one question at a time To create a less overwhelming and more engaging experience for your audience.

They do not last longer than they need. More than a quarter of form users – 27% of them actually – will abandon a form if it is too long. Think about how much information you have Really You need more than your audience to reach your goals.

Form argument

Well-designed online form They adapt their questions to the audience’s answers as they go. For example, if someone answers that they live in a house, a form should not ask for their apartment number. A good form will send a visitor to their relevant questions and avoid any irrelevant questions.

5 types of forms to spice up your landing page

Try one of these five form types on your next landing page:

1. Communication

The “Contact Us” form is একটি One of the most classic forms you will see on a landing page. It asks visitors for initial contact information, such as their names and emails, and offers a field where they can write a message.

This form is the main reason. It reduces friction Allowing visitors to contact you directly on your website – no additional action is required. When you pre-share your contact form on your landing page, you help your brand look authentic and open.

2. Lead generation

A huge 84% of marketers use online forms for lead generation –Capturing contact information to use as a lead in your sales funnel. In the world of landing pages, most lead generation landing pages have a lead magnet (a resource that visitors can download in exchange for accessing their contact information in a form). However, they can also take unconventional formats such as quizzes that send their results to viewers via email.

Lead generation form Sales funnels add new possibilities to keep business sustainable. They streamline the process by converting visitor information into a format that you can send to your CRM or other sales software.

Let’s look at a lead gene form in action. This lead generation form uses another popular lead generation strategy: newsletter signup.

Image courtesy of Typeform

After requesting the visitor’s name, this form addresses them by name when requesting their email (hence “___” in the screenshot). A great way to add a personal touch to the sign up process.

3. Customer feedback

Not all landing pages are hyper-focused on sales. Some of them have soft questions, such as requesting feedback from customers. A customer feedback form Asks questions about the audience’s thoughts about a business and their choices for future features.

The information you get from a customer feedback form is business gold. After all, And where are you going to get optimization tips directly from your audience?

Plus, Delivering your customer feedback process in one form creates a light lift for your visitors. Instead of contacting you directly, they can fill out the form in their spare time. As a result, they will have a higher chance of giving their thoughts in the first place.

Because forms have different answer formats, such as scale, rating, and multiple-choice, they give customers a snap to express their opinions. See how this form allows users to rate aspects of their order from 1 to 5:

Image courtesy of Typeform

4. Online quotes

When you run a service-based or bespoke business, you usually can’t tell a customer its price right off the bat. You need more information from them to quote the exact number. An online quote form works hard for you, Collect your customer’s glasses and give them an estimate.

Both you and your customer Benefit from an online quote form. They get a transparent price so they don’t have sticker shock, while you don’t have to worry about them bouncing because of the unexpected cost. And if someone leaves because of a guess from your form, you’ll screen a lead that wasn’t very appropriate.

To get only qualified leads from your online quote form, keep it real. Notice how this translation quote form asks if you want to proceed with the transaction after receiving your quote:

Image courtesy of Typeform

Customers who are no longer interested in the service can bow their heads before adding the form to their contact list, saving an awkward conversation on both sides.

5. Order

Not all items for sale online go to the virtual cart. Custom and bulk orders require a little extra TLC in the ordering process. An online order form A customer’s glasses capture all and take their payments So you can get your order every time.

Like online quote form, online order form Make a complex part of the business non-abrasive. They make the conversion process easier for your customers — and who aren’t fans of it? Small businesses especially like online order forms because they add a professional touch with little effort.

Since online order forms are customizable, they can ৷ Handles a lot of quirks to execute custom orders. See how this T-shirt ordering form allows the customer to place an order or take a voucher to launch in IRL:

Image courtesy of Typeform

Make your life easier with a form maker

Now that you’ve seen these versatile examples, you might be tempted to code a custom form for your landing page. But there is a simple solution. Save yourself some time with the form builder. The best form builders for landing pages have customization options and templates to quickly create a useful experience.

Unbounce’s Typeform app gives you Add human-first formসহCo cover this post – on your landing page in Smart Builder. TypeForm forms can use conditional logic to give your visitors the smoothest experience possible.

Unbound Apps is just one of the ways to prepare your landing page. Create a free Typeform account today to use with Unbounce’s Smart Builder.



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