No matter what industry your business is in, lead generation is an important factor in the growth and success of your company.
Lead generation is done through advertising through multiple channels. The more visitors you reach, the more they will be aware of your product or service. And it can lead to more customers.
These channels, like referrals and search engine results, can be paid or non-paid sources. And the channel that generates the most leads is email marketing. This does not mean that you will continue to use only one channel.
But before we get into that, there are three basic things you should never forget about lead genres.
- AUDIENCE – Your main generation strategy should always be customer-centric
- Budget – Your strategies should be tailored to your budget; Otherwise, you will fail.
- Skills – Does your team have the skills to do the lead gene strategy you created?
Create a strong content marketing strategy
Content marketing is an effective lead gen strategy. Sadly, many businesses are not using much effort to create content that attracts clients.
An effective content marketing strategy involves quality research. In other words, you need to dig deeper and find out what appeals to your target audience. What kind of issues do they involve? What kind of language appeals to them?
There are a lot of tools available to take guess work from this. These tools can help you track the keywords that your target audience is using. Once you know this, you will be able to create relevant and engaging content for your audience.
In addition to using the right keywords, effective content answers the questions your target audience asks. One of the best ways to handle this is with Google. For example, if someone was looking for a lead generation tool, they would type “what is the best lead generation” type of query and Google would create a variety of queries.
According to Kinsta, you can use this simple structure to write useful content:
- Do keyword research to find a popular question
- Create an article that answers the question
- Follow the best SEO practices for your article
- Satisfy the required word count
- Edit and publish your articles
Just make sure the question you choose is an evergreen subject and will only create a passing tendency; Otherwise, that content will die in just a few months.
Guest posts on high authority sites
Guest posting is one of the underrated lead genes and link-building strategies that still work wonders. But how does guest posting work in the lead generation grand scheme?
When you post guests, you get links that improve the SEO of your website. This creates more traffic to your website, especially if you post a large follow-up guest on high authority websites.
According to Moz, both link building and guest posting work on the same principle. They provide a secondary metric that bridges the gap between a stranger and a customer. When a stranger comes across your product or service, he or she does not immediately become a customer. They become leaders first, then you nurture them until they are transformed. It takes time to nurture and for that, you need to reach out to them in a more meaningful and personalized way. Guest posts and the links you create are the touchpoints that can lead a stranger to become a subscriber.
Use email marketing
Email marketing has not lost its magic yet. This is still one of the most effective and inexpensive lead generation strategies. With careful planning and research, you can create thousands of leads through email marketing.
Here are some tips to create a killer email marketing strategy:
Get private, but not too personal
There are many benefits to personalizing, especially if that email addresses their needs. According to Epson, 80 percent of consumers are more likely to buy when they have a personalized experience.
However, in a survey conducted by YouGov, 32 percent of participants were turned off by personalized messages because it felt like an invasion of their privacy. Meanwhile, 29 percent do not like their name in the email.
Keep the subject line short and simple
Research shows that 49 percent of email recipients open their emails based on the subject line. Furthermore, the most open rate emails are those with subject lines that are 6-10 words long and contain a sense of urgency or exclusivity. It can also be a fun or funny subject line. Here is an example from Shutterstock:
Don’t forget for free
People love to give gifts no matter how small or ordinary they are. It’s not a bad idea to give them a simple tool, template or premium content in exchange for email. In fact, emails that are provided for free have a 26 – 66 percent clickthrough rate.
Optimize for mobile
No one will want an email that looks bad when you open it on your mobile phone. Eighty percent of users use their mobile phones to open their emails. So you should have a responsive email so that they have a great experience no matter what device they use.
- Your email segment
- Sharing your email lists allows you to send relevant information and use the right tone of voice. According to Liris’s annual Email Optimizer report, businesses that use segmentation saw a 24 percent increase in sales.
- Send at the right time
There is no one-size-fits-all solution when it comes time to send because each business type is different. Here is a chart from SendinBlue showing the best time to send your email to any type of business:
Related: Email Marketing: 2022 What?
Leverage Influencer Marketing
This strategy is relatively new compared to other lead genes. But with the rise of social media, online influencers are now the king of various social media platforms. They have millions of followers and their voice is an authority wherever they are.
Building relationships with an influencer and partnering with them to market your business can help you. Here are some tips on how to use this lead gene technique:
Identify key players and experts in your industry / niche
Look for different influencers related to your industry on different social media platforms. You can also run a survey on your potential buyers.
See influential people follow. Are they similar to you? Once you’ve identified them, make a short list of who will most impact your business. But before you start hunting, create a personality for your influencer and repeat your value proposition through the eyes of the influencer.
If you are an influencer, for example, you can ask what is in it for you. If you want to make a product or service a champion then you have to think.
Involved with them
Once you identify the influencers, start engaging with them to build a relationship. You can start by sharing their content, liking their content, thanking them if they share yours, asking for feedback, leaving a comment and much more.
Measure and coordinate results
It takes time to create an effective program but you can adjust as you measure.
Your most successful competitor copy
We all want to be real. But the reality is, only a few have a brilliant idea that others copy. But imitating someone is not bad at all. China gradually built up its economy by offering cheap imitations of popular brands until it became a major economic player in today’s world. Now, no one is laughing at China.
Similarly, copying your most successful competitor is not so bad. What they are doing can also benefit you. The challenge is how to make it your own – something that reflects your brand and your product / service.
Become more visible on social media
Social media may not be a popular lead generation strategy. But the truth is: your audience – your target customer – is on social media Every day more and more businesses are using social media than any other existing media to engage with their customers and prospects.
So how do you create leads on social media? Start by finding out where your target audience is a large percentage. Next, create relevant content with them. Find out what they are looking for and answer that question.
Related: Social Media Marketing: Top 9 Keys To Generating Leads And Boost Sales
Lead generation requires patience and a lot of research. Find out where your target audience is the majority and create the best strategy that can win them over to you.
Take the time to get to know them and be aware of how they interact with your brand or business. Always check which strategies work and optimize them for best results.