There is no doubt that video content is becoming a gold mine. Users use millions of video content every day on different platforms.
For video makers, the competition is fierce. Still, video SEO strategies can get your video in front of your target audience.
What is video SEO?
Simply put, Video SEO is optimizing your video content to encourage search engines to index and rank them for target keywords. It involves setting metadata that is relevant to what users are looking for. The main goal is to get as many views of the video as possible.
Is Video SEO Like Website SEO?
Video SEO and website SEO are not the same, although they are somewhat related. YouTube is the second most used search engine after Google. YouTube videos, if optimized, can help the SEO of your web pages when they are embedded in them.
Users who visit your web pages are more likely to view your YouTube videos, which serve as an external source of traffic. The purpose of the search performed on YouTube and Google is different. Also, the process of optimizing the content of both is not the same.
6 easy ways to increase the visibility of your video in search results
1. Create high quality video content
Your target audience is interested in high-quality video that can help them solve their problems. Video hosting platforms also want to promote high-quality videos. Users involved with high-quality video may have longer viewing times and the number of returning viewers may increase.
Such videos will receive a lot of likes, shares and positive comments, which triggers YouTube’s algorithm to increase its visibility. The algorithm advises users who can see it and shares it on other visual platforms like Instagram.
How do you create a high quality video?
It starts with identifying the pain points of your target audience. YouTube Keyword Research Tool can help you with this.
Alternatively, you can use YouTube Autocomplete to find questions asked by users on YouTube.
Come up with a helpful solution and practical steps on how users can implement it.
If you want to show your face, have a good camera and a good microphone to improve the audio quality. Record and edit your video to improve quality with free video recording tools like OBS Studio.
2. Get your video titles and descriptions right
Video titles and descriptions speak to the user and the algorithm your video content volume. Users rely on titles and descriptions to determine if the video content contains what they are looking for.
The titles and descriptions help understand the algorithm and recommend the video to users whose search queries match. If users click on your video after reading your title and it does not serve their purpose, they will press the back button and go somewhere else. YouTube’s algorithm tracks this and lowers your video rank if it is consistently seen that users do not find it helpful.
To write a well-optimized video title and description, do the following:
Add the target keyword you want to rank for in your video title. For YouTube, your video title should not exceed 100 characters.
However, it is advisable to keep your title within 70 characters to avoid being cut in search results. Also, put your keywords at the beginning of the title.
The description of your video is not different from the description of the webpage meta. On YouTube, you can write a video description of 5000 characters. Here you describe in detail about the content of your video.
A well-written video description can get the attention of the right viewers who are more likely to watch the entire video. Again, your target keyword should appear in the first 100 characters so that the algorithm can easily pick it up and suggest it to relevant users.
Avoid keyword stuffing when trying to optimize your video title and description. This sends a negative signal that you want to play the algorithm.
If you run out of ideas and can’t come up with good video titles and descriptions, there are AI copywriting tools with templates to help.
3. Choose a suitable video hosting platform
The platform where you host your videos is important when it comes to increasing the visibility of your videos Some platforms do better than others. For example, YouTube has billions of viewers who watch a variety of videos. The statistics speak for themselves. There are other free video hosting platforms such as:
- Daily speed
Since your goal is to increase the visibility of your videos, YouTube is the best 6 Its algorithm understands the intent of searching any form.
You do not have to be an SEO guru to rank on YouTube. The simple tips that you have learned in this piece are implemented.
4. Make sure your thumbnail is interesting
The first user interaction with a video is a thumbnail. This tempts others to click on a video that appears in their search results No matter how good and helpful your video content is, no one will click on it unless you publish it in your thumbnail.
Video creators spend time designing thumbnails that will outperform their competitors.
Why? An attractive thumbnail increases your click-through rate, Which is a ranking factor on YouTube.
Although YouTube automatically generates a thumbnail from your uploaded video, you should not rely on it. A custom thumbnail will make a difference because you can design it to attract users.
How do you create a custom thumbnail that grabs the attention of your target audience?
There are various graphics tools for designing a custom thumbnail.
Canvas is a common tool used by manufacturers. Because it contains pre-made templates for YouTube thumbnails.
So, instead of creating a design from scratch, you edit a template and customize it to suit your needs. Your thumbnail should have these three key elements:
- The keywords you want to rank for
- A high-resolution image
- A combination of colors that will make the thumbnail look bright and attractive
If you use other graphics design tools that do not have a YouTube template, you need to optimize your thumbnails.
Do the following:
- Set your dimensions to 1280 x 720 pixels (16: 9 aspect ratio) in .PNG, .BMG, GIF, .JPG. File format
- Keep size below 2MB
- Zoom in and out to make sure you don’t lose the quality of your thumbnails
5. Upload a transcript of your video
Transcribing your video helps search engines better understand your video content because it provides a verbal overview.
Other benefits include:
- This allows users to follow up with your video with difficulty listening
- Google crawls text for web-page ranking
- This creates a better user experience because users can read the video instantly
Many video makers don’t see it as something worthwhile. But the reality is that it matters. Otherwise, YouTube will not have any features that support uploading video transcripts.
6. Properly add hashtags to your videos
A hashtag is icing on the cake when combined with title and description optimization. It categorizes your videos, helps users find your content on YouTube, and increases the visibility of your videos.
It works like any other social media platform, like Instagram and Twitter. The YouTube hashtag appears in two places:
- Above the video title
- Inside the video description
Remember that your hashtags should have focus and related keywords.
When you add hashtags to your video titles, they appear there. When you add them to your video description, the first three videos may appear above the title.
The final thought
Video SEO is especially important on YouTube if you want the algorithm to recommend your content to your target audience.
While this may be a task, the benefits are endless. I’ve shown you simple steps to increase the visibility of your video in search results. It is up to you to begin to implement what you have learned.