6 Ways to Generate More Revenue Using Videos in 2022

Learn how you can use a video strategy to increase your business revenue.

Video has become the center of the Internet, and there is no better time than this for small businesses and emerging brands.

Adapting your content to work through video means you can gain visibility on high-growth channels like TikTok – over 1 billion monthly active users – and Instagram, which pivoted to video in late 2021.

Video may be Used throughout your entire customer journeyFrom building interest in your brand and driving customer conversions to getting them on board and engaging with them.

Want to know how?

Here are 6 tried and true ways you can use video to increase revenue for your online business, including:

  • The story of your brand is available there
  • Your product or service offer is showing everything
  • Monetize your skills using video

Also, inspirational examples so you can see our tips.

Let’s jump right into it.

Table of contents

1. Tell your brand story using video

2. Capture your customers with video content

3. Selling online courses

4. Host Webinar

5. Create a video subscription site

6. Promote your products and services using video

1. Tell your brand story using video

Telling the story of your brand and your product is an effective way to let your audience know Who you are and what you are about

Think of some of the big brands you know – most people know that Facebook started in a college dormitory or Bill Gates started in his parents’ garage.

It’s not just billion-dollar companies that can use this strategy to generate more customers and revenue.

According to headstream storytelling statistics, if people like a brand’s story, they are 55% more likely to buy the product, 44% will share the story, and 15% will buy the product immediately.

In addition, research by Stackla shows that 79% of people say that user-generated content greatly influences their purchasing decisions.

When you start telling the story of your brand and product, you build a deep connection with your audience and you increase brand awareness.

As with any strong branding and marketing practice, when you start publishing videos about your story you need to see your business lead, customer and revenue increase.

Example: Glacier

Glossier is a beauty brand that was established in 2014 with the goal of keeping customers at the center of the product creation process.

Tick ​​tock post
Image Source: TikTok

To spread the message, the brand uses TikTok video which explains how some of its popular products have been created.

As you can see in the screenshot, this video shows the response the company has received and the product made from it.

This Puts the customer at the center of the product And what shows them is what sets the brand apart, encourages more visitors to buy products and increase sales

2. Hold your customers through video

Video is a very popular type of content, so if you want to keep your customers at the center of your marketing strategy, it makes sense to give them what they want.

Charts are the most popular type of content videos, showing data from statistics
Image Source: Statista

How videos are the third most popular video type – and probably the easiest to make for your small business

Using this video format, you can Educate your customers about your products So they both understand why it should be used first, and then give them a reason to buy from you.

Here’s a brand using videos to educate customers and keep them coming back for more.

Example: California Farms

California Farms is a California-based dairy alternative brand and one of many businesses using Instagram videos to promote products.

Examples of businesses using Instagram videos to promote products
Photo source: Instagram

It regularly shares new and innovative recipes that use the flavored drinks it offers, as you can see in the screenshot above.

Videos are a great way to give new recipes, show product hacks, or show lesser known features of your product because you can get information clearly and concisely.

This is a great way Increase your customer’s lifetime value (CLV) and build loyal customers Those who like everything in your product.

3. Selling online courses

There are plenty of people who want to learn from experts; As a successful business founder, trainer, consultant or individual, you have the skills you need.

If creating a course has not yet crossed your mind, it is good to know that the e-learning industry will grow by 21% per year until 2027.

You don’t need a whole new business to get a slice of that market – you can Create an online course to teach people your business or professional skills With one-stop investment of time and money and little marketing along the way.

Once your video course is created, you can upload it to a video hosting platform and sell your course for a one-time fee.

Someone here just does that.

Example: Rachel Pedersen

Rachel Pedersen has found success with her own social media management agency.

Examples of online video course sales business

Taking advantage of what she learned to navigate social media, Rachel has created a course to help other people succeed.

She Capitalizes on the success of his online course And created more that opened up more revenue streams for him.

Whatever your field of business or what you have learned over the years, there will be people who want to know your privacy.

4. Host Webinar

When you want to build your brand that you are an industry leader or you have a product with a lot of use. Hosting webinars can be a great way to increase your revenue.

You can Use webinars to grow your business In two ways:

  1. Free webinars that engage your audience, teach them what you know, and get feedback on your products or services.
  2. Webinars for payments where you sell tickets to attend and you offer education or training that can add serious value to your audience.

Whatever you choose, you need to choose the right platform to host live-stream content and it gives you the option to sell access if you want.

Your webinars can help build leads by showing people that you really know your art and that they should trust you and your product.

5. Create a video subscription site

Creating an online course may not be for you but you still seem to be an interested blogger or have content to share.

Lots of business has gone online since the epidemic and videos can be a great way to:

  • Personal trainer
  • Yoga teacher
  • Tutor
  • Instructor
  • Musician

Or someone else with a service that translates well into visual form

To create a new revenue stream, you can either create a new video subscription site from scratch. Use your existing website and integrate your video hosting solution.

On your video site, you can charge a subscription to access your videos, offering your business a recurring income.

Let’s examine another example.

Example: Max Maxwell

Successful investor Max Maxwell shares the secrets of growing his business through his website and video app for mobile and TV.

Max Maxwell shares the secrets of his business growth through his website and video app for mobile and TV.

He regularly posts content for his followers on how to be an investor and real estate entrepreneur, Creating content about what he’s doing.

Examples of video content posted on the Max Maxwells website

Part of the package he offers his customers is access to his podcast, adding even more value to the fees they pay.

Your customers like to see your product used, you sell something real like food or services like career coaching.

Promote your business by showing people exactly what they will get. To convert from viewers to buyers you need to appeal to their emotions through video content.

Show your audience the pain points you solved Or the lifestyle they bought while doing business with you. Videos make this kind of connection really easy because you can show what you mean instead of saying.

Next to our final example.

Example: blue banana

Blue Banana is an adventure clothing brand that is all about lifestyle and what you enjoy.

The company Blue Banana is an example of posting videos on their Instagram page
Photo source: Instagram

The reels posted on Instagram perfectly sell that lifestyle, showing off clothes in a whole bunch of adventure settings.

Example of company Blue Banana using video on Instagram
Photo source: Instagram

Its listeners get to see the products used – skydiving, snowboarding, fried diving.

Instragram a video from the company Blue Banana
Photo source: Instagram

It’s about the lifestyle with the videos used which are part of the whole brand identity.

By using smart marketing in this developing medium, the brand is sure to increase sales and generate more revenue.

This is our top strategy, so let’s roll it up.

Ready to generate revenue for your business using video?

Are you inspired to start using video in your business?

Whether you use videos for marketing such as telling your story or displaying your products, or you generate revenue by selling video content like online courses or subscription sites, you can certainly grow your business.

Video content will be worth the investment Since you are seeing long term growth in your business.

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