An Analysis of US Domains

February 2022 will see Google bring page ranking experience factor and Core Web Vitals to desktop search results. The blog post below shows what this might mean for search results and how much U.S. websites are ready for the new desktop ranking factor rollout.

The page experience desktop rollout will be completed by March 2022

Google expects the page experience to completely roll out the ranking factor In the early spring of 2022. Page experience is a key part of the update Core Web Vital. Three metrics that determine the amount of user experience on a website:

  1. Loading Performance: Largest Contentful Paint (LCP)
  2. Interactivity: First Input Delay (FID)
  3. Visual Stability: Increasing Format Shift (CLS)

Following the rollout of the Page Experience Ranking Factor for the SERP on mobile devices from June to August 2021, the rollout for the Desktop SERP will begin in February 2022. According to the Google timeline, The rollout is expected to be completed by the end of March. It remains to be seen how this will affect desktop search results on

One of the three US desktop domains is failing at Core Web Vitals

SearchMatrix Core Web Vitals Industry Dashboard, A monthly updated website performance report for relevant core web vitals, shows a Clear improvement Inside User experience In the last two years on the US website:

Dashboard results show that by early 2020, less than 22 of the top 100 ranking desktop websites are meeting Google’s three core web vital requirements. This statistic has improved since then, with 57 of the 100 U.S. domains with the highest SEO visibility now meeting the three requirements of Core Web Vital. And while this may be good news, there There is still room for improvement Core Web Vitals Front. At the end of the day, nearly half of the 100 largest domains in the United States are not passing the Core Web Vital test for three metrics in their desktop results.

When it comes to mobile search results, the latest data shows that টি 62 out of 100 top mobile domains In the United States, there are three requirements for Google’s core web vitals Surprisingly, domains are now performing better in mobile search than in desktop search, although website optimization for mobile devices is generally more difficult and complex than desktop search.

Winning and losing industry: The big difference between the original web vitals for US websites

The best performing websites are B2B, healthcare, and dictionary / reference sites. It is not entirely surprising that dictionaries and health sites focus primarily on thin textual content and less on large images or videos. This, along with their fast LCP time, helps these sites perform so well

Conversely, the worst-performing websites are fashion and travel sites Areas where images and videos are emphasized In addition to poor load speed (LCP), mobile fashion and travel websites in the United States need to improve their visual stability (CLS), where dynamic content on these sites can lead to increasing layout changes.

How will the Google Update affect the SERPs?

After the rollout is completed in March, will we see domains that do not go down in the core web vital rankings?

Page experience has been a ranking factor for the mobile SERP in the United States since the summer of 2021. However, this did not change the search results. That said, the rollout was a soft launch that spanned three months from June to August 2021. At the same time, however, the Google Core Update June / July 2021 caused major setbacks in the SERPs.

Even Google itself insists that new page experience ranking factors will not significantly affect search results:

“While page experience is important, Google still tries to rank pages with the best information overall, even if the page experience is subpar. Great page experience does not override having great page content. However, in the case where there are many pages that may have similar relevance, page experience can be much more important for visibility in search. ” Google Developers Blog

In other words, page experience and core web vital is a Soft ranking factor This can mean a ranking boost, if the relevance of other topics, especially content, remains unchanged. Like most major updates announced by Google, it is unlikely to have a huge impact and is probably more about educating the market. Similar scenarios have been seen with Mobile First Index, MobileGadden and Speed ​​Update.


Based on page experience rollout experience as a ranking factor for mobile SERP, There is no reason for any website operator to be concerned Related The rollout for the desktop that Google wants to complete by the end of March 2022. Page experience and original web vital is a Soft ranking factor This can lead to an increase in ranking, if the relevance of other topics, especially content, remains unchanged.

US website already Core Web is doing fairly well in Vital, While there is still room for improvement, 43 percent of the top-100 desktop sites and 38 percent of the top-100 mobile websites did not pass the three-core web vital test.

Good user ExperienceAbout Google’s Page Experience Ranking Factors and Core Web Vitals, What? All website operators want to distribute. And while this may not be the case with this new soft ranking factor, websites that do not provide a good user experience will sooner or later lose Very recently when users started jumping on the ship because the competitors are good.

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