An email call to action button for email marketing campaigns in 2022


Is your click-through rate for email marketing campaigns lower than you expect?

You’re getting everything right, you’re creating eye-catching subject lines, creating your simple but shooting content for email, creating interesting templates that will work in 2022.

Still, people aren’t stuck to the end, and they’re not hitting the CTA button for any reason.

When you’re creating an email marketing campaign, you’re missing one of the essential elements: the Call to Action button.

Of course yes! A powerful Call to Action button catches the viewer’s attention and gets an immediate response.

Email marketing has set a standard over the past five decades and the 2022 trend has evolved into a marketing horse.

Below we will consider a few examples and some aspects of a great call to action to create the perfect call to action for an email campaign.

What is the Email Call to Action button? Why is it important for your email campaign?

An email call to action button is a button that is attached somewhere outside the email. When you use the call-to-action button in your email campaign, you link somewhere outside of email, usually to a web page or online application.

Call the action button

Clicking on these links takes users to a brand’s home page, product page, or a content resource that lets them learn more about the brand, invest, and more.

Did you know “A little experimentation with Call to Action can increase your click-through rate by 28%.”

Why is Call to Action an integral part of your fruitful email promotion?

Still wondering! How does Call to Action contribute to the success of your email promotion?


Still not a user of EasySendy Pro for hybrid email campaigns?


Because it makes a huge impact on the success of your campaign.

The call for action for the lead generation

A good email with these no-frills still powerful buttons is the opposite of a great email because an email – for a newsletter or a campaign – should continue a conversation or interaction between a brand and its customer.

Call to action is a thin line between a brand and a customer, which has a huge impact on driving traffic and increasing sales.

Top Three Reasons Why CTA Is Important: –

  1. Creating urgent feelings
  2. Increase sales
  3. Traffic driving

We’ve compiled 35+ call-to-action ideas, broken down into sections, and relevant tips or tricks to help you use them effectively in your email marketing campaign.

So curl up, dive up and geek with us on the top 35+ CTAs that work great for an email marketing campaign in 2022:

35+ Call to Action Ideas that will be clicked in 2022

# 1 CTAs that promote a purchase

  • Get 50% discount now
  • Order now
  • Offer is limited
  • Now why
  • Get free shipping
  • Hurry up!
  • Claim your free gift
  • Get your discount
  • Now look

# 2 CTA for Holiday Events

  • Get Valentine’s Day Deals!
  • Yes! I want my birthday contract.
  • Get it before Christmas
  • Claim your birthday coupon today
  • Hurry up! Get your gift
  • Secret Santa Agreement

# 3 CTAs for content websites

  • Learn more
  • Read now
  • Check out this blog
  • Download now
  • Read more with us!

# 4 CTA for social media

  • Download now
  • Look at all
  • View profile
  • View all invitations
  • Check out the course
  • Start with notes
  • Stay connected with us

# 5 CTAs for surveys and feedback

  • Share your thoughts
  • We want to hear from you!
  • Complete a survey
  • Write a review
  • Let us know
  • Leave a review with us

# 6 CTA for business

  • Try the free premium
  • Start your free trial
  • Sign up for free
  • Register now
  • Improve now
  • Book your trial
  • Subscribe to our plan
  • Log in now

Here are some fair tips and tricks for using CTAs effectively in your email marketing campaign.

Tip # 1 Choose the Strong Call to Action button

Choosing and finalizing an appropriate CTA for your email is essential to running a successful email campaign. But, first, you need to choose the right CTA according to your content.

Strong call for action

Tip # 2 Keep it short and crisp

To keep it clean and to the point, a well-structured CTA creates a better user experience. If the CTA is poorly composed or structured, it slows down your strategy and affects the user experience. People will be scared when the button is pressed.

Keep it simple

Tip # 3 Use attractive and vibrant colors for CTA

Using relevant color contrasts can grab users’ attention and influence their minds. According to psychologists, color plays an influential role when shopping. Therefore, use accurate and vibrant colors to attract the attention of users.

Use interesting and vibrant colors

In fact, the buttons have a different color than the background and text to attract the eye and make the reader notice them more.

Tip # 4 Location CTA Appropriate location

When a button is kept away from other elements of a message, it creates a scattered space, directing the reader’s attention to the button. So be on time to put your CTA in the right place.

Tip # 5 Using the number of CTAs

Simple Tips That Work In Every Sector: “Too much of something is terrible” Similarly, if you put too many CTAs in your email content, it will greatly affect your campaign and it could land in spam.

Number of CTAs

Tip # 6 Check your CTA

It will be difficult to determine if you tested one thing at a time, or which changes make a difference. So these little things you need to have a look.

Check your Call to Action button

Checking your CTA to see if it works when hit! For example, check the design and format if it is set up correctly, check if it is hyperlinked to the email content, and take your users to the appropriate website.

Latest thoughts: –

This wide variety and classification of CTA options can help your marketing team figure out what types of CTA buttons can bring better results based on the industry you’re in.

Putting all these things in one sense, makes your efforts fruitful. Why CTA is necessary, you can drive sales and purchases quickly, click, generate traffic and of course successful marketing campaigns.



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