B2B Influencers You Should Be Following

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy.  

1. @MarketingProfs 
Ann Handley 
Chief Content Officer, MarketingProfs 

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. She is a Wall Street Journal best-selling author and IBM named her one of the seven people shaping modern marketing and brings a plethora of content to her Twitter that you don’t want to miss.  

2. @jonmiller 
Jon Miller 
Chief Marketing Officer, Demandbase 

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources. Give Jon a follow and discover an endless amount of useful information in the B2B marketing space. 

3. @jaybaer 
Jay Baer 
President, Convince & Convert 

A Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast and the author of six best-selling books, Jay Baer has been an influential marketer in the B2B space for over a decade. He shares educational resources from his blog, Convince & Convert, which has been ranked among the world’s top content marketing blogs. On Twitter, you get nuggets of information from all his ventures.  

4. @NeilPatel  
Neil Patel 
Co-Founder, NP Digital 

For over two decades Neil has been providing consulting and thought leadership to the business and marketing community. His accolades are plenty as the top 100 entrepreneurs under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. With his insightful tips on B2B marketing and SEO, his Twitter is a must-follow.  

5. @BrennerMichael 
Michael Brenner 
CEO, Marketing Insider Group 

With experience in leadership, marketing and sales, Michael shares unique ideas and strategies that revolve around his expertise in consumer insights, search, media buying, social media, lead generation and content strategy. Often sharing trends and tips from the Marketing Insider Groups blog, Michael’s Twitter will leave you with an endless number of useful resources to read as a B2B marketer.  

6. @SydSloan
Head of Product & Industry Marketing – Zoom  

Sydney is amongst one of the most highly reputed and successful leaders in B2B marketing. As the previous CMO at SalesLoft, she possesses great expertise in go-to-market strategy, brand positioning, pricing, packaging strategies and partnerships. Follow her Twitter for great tips and valuable content from all her social channels.    

7. @Mike_Stelzner
Founder, Social Media Examiner 

Michael holds the reigns as the successful social media marketing resource with tools for B2B marketers where you can learn how to use social media to connect with customers, drive traffic, generate awareness and increase sales. Frequently posting relevant content from around the web, Mike focuses on all aspects of social media marketing to help you stay up to date.  

8. @PamDidner 
B2B and Tech Marketing Consultant 

With 20+ years of experience in the B2B space, Pam is helping B2B marketing teams increase sales velocity through content, sales enablement and account-based marketing. She often shares valuable tips as well as the latest trends for B2B marketers.   

9. @joepulizzi 
Founder, Content Marketing Institute 

As the founder of one of the most well-known content marketing websites and host of the largest content marketing event in the world, Joe specializes in content creation. He frequently interacts with his followers and posts useful tips and tools for all your content marketing needs.  

10. @randfish
Co-Founder of SparkToro 

Rand Fishkin is co-founder and CEO of audience research software startup, Spark Toro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking and his book. He spent over 7 years as the CEO of Moz and shares a lot of insights and tips on his Twitter as well as re-tweet other thought leaders in the B2B marketing space.  

Are there any other influencers we should all be following in the Twittersphere? Comment below to let us know if you think we should add anyone else to the list! 

Looking for some assistance or expertise on social media strategy? Contact us today or request a free marketing consultation! As a full-service B2B technology marketing firm, we have a proven record in helping teams create and execute successful social media efforts.   


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