Buyer Personas for B2B Product Launch

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the…

What NetLine’s Been Working On This Summer

Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing.  While we’ve shared these…

Content Marketing Mistakes to Avoid

Content marketing is a powerful tool in B2B marketing. From blogs to eBooks to whitepapers and more, content helps fuel many marketing and sales activities. When it comes to content,…

How are You Measuring the Success of your ABM Campaigns? —It’s easier than you think!

So, you’ve determined your ideal customer profile (ICP), selected your target account list, and prepared your sales and marketing assets for your brand-new ABM campaign. You’re ready to take that…

Content Development Best Practices | Launch Marketing

Creating and delivering content consistently can seem like a daunting task, especially when resources and team bandwidth is thin. Something even more challenging than creating content consistently is ensuring the…

Strategies to Create Memorable Marketing

The B2B buyer’s journey and the environment it operates in have changed dramatically in the last few years. Buyers now look for digital-first, self-service paths and increasingly more consumer-like experiences.…

Primary Email Marketing Components | Launch Marketing

With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts. While there is a huge…

Client Spotlight: Global Agility | Launch Marketing

The Project A proven leader in Business Process Outsourcing (BPO), Global Agility was focused on ensuring continuous business growth. From opening more offices in the US to expanding operations internationally,…

SaaS Go to Market Strategy

As the way we work continues to evolve, organizations continue to turn to cloud-based solutions to facilitate work efficiently in remote and hybrid working environments. As software as a service…

Digital Tactics Fintech Marketing | Agency: Launch Marketing

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right…