17 Labor Day Greetings & Messages for Customers & Employees

Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing…

The 17 Best Mission Statement Examples (+Templates to Write Yours)

Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts,…

7 Google Ads Updates That Are Happening Now (+What You Need to Do)

I know everyone says this, but, sometimes it feels like Google really can read our minds. Just when you’re thinking “Wow, I haven’t seen any Google Ads updates in a…

18 Gen Z Characteristics & Stats for Marketers [2022]

With Gen Z becoming a force to be reckoned with among consumers, brands must rise up to their expectations. And let me tell you, they are pretty high, which is…

How to Find Your Most Valuable Keywords

Have you ever gone to clear out all of the open browser tabs on your smartphone and gotten a kick out of all the different things you searched over the…

Why Your Conversion Rates Are Down + 6 Things You Can Do About It

If you are not already aware, WordStream has released its 2022 Google Ads & Microsoft Ads Benchmarks for Every Industry and there are many fascinating takeaways from the report. One…

The Big, Easy Cheat Sheet for Google Display Ads

Every sports team has its star player. Scores the goals. Nets the points. Wows the crowd. And every team also has a playmaker. Rarely scores. Not the fastest. But brings…

How to Create a Content Marketing Funnel (+Templates)

Marketing is really hard to do without content. Aka you can’t market without it. And, according to Hubspot, 82% of marketers understand that. The other 16% (that is, 10% that…

8 Inspiring Black-Owned Businesses That Are Rocking It This Year

There are several key monthly awareness themes in August, from eye health to family fun, but there is one that you won’t want to miss: Black Business Month. Started in…

118 Super Creative Blog Post Ideas (+Examples & Templates!)

📊 Fact: Businesses that blog get 55% more website visitors than businesses that don’t. 👆🏾 Fair point: If you blog consistently. 🧚🏽‍♂️ Fiction: Blogging consistently is easy. The benefits of…