Does a page’s click-depth affect a website’s performance in Google’s search results? What can you do to ensure that your web pages are not buried too deeply on your website?
What is click-depth?
The click-depth of a page is the amount of clicks it takes to get from the home page of your website to a page. The home page of your website has a click-depth of 0. Pages that can be accessed by clicking on a link on the home page have a click-depth of 1. Pages that have a click-depth of 1 are linked to a click-depth of 2, etc.
Does a page’s click-depth affect its ranking?
Google’s John Mueller, a webmaster in a hangout, says that the number of clicks required to show Google how relevant the pages of your website are:
“From our point of view, we don’t count slashes on URLs. So if you do it / Store And then / Location And that way you want to keep your website on your server, that’s perfectly fine.
What matters a little to us is how easy it is to find content there. So especially if your home page is usually the most powerful page on your website, and It actually takes multiple clicks to go to one of these stores from the home page, then it becomes difficult for us to understand that these stores are actually quite important..
On the other hand, If it is one click from one of these stores from the home page, it tells us that these stores are probably quite relevant. And this, perhaps, should also give them some weight in the results of our search.
So it’s more It’s a matter of how many links you have to click through to get to that content It’s more like the URL structure itself. “
While important pages on your website should be available with one click, you should not overdo it:
“But it’s still something you have to be careful not to overdo it.
So if you link to all your pages from the home page, they will be there So this is not something that will cost you much.
So you still need some structure, some context around those pages. But if you have a handful of pages that are really important to you, then it would be appropriate to link to the home page. ”
Google has limited crawl resources. The deeper a page is buried on your website, the less likely Google is to crawl it. In addition, a website’s home page is usually the website that has the most links from other websites, meaning it has the highest PageRank in Google’s algorithm.
Pages that link to pages with a high PageRank get better rankings than those that link to pages with a low PageRank.
How to check the click-depth of your web pages
Website audit tool in SEOprofiler automatically checks the click depth of all pages of your website. If the click-depth of a web page is too high, you will receive a warning:
The ‘checked files’ page also shows the click-depth of each URL:
The ‘Links to Internal Pages’ page shows an overview of the click-deep structure on your website in a pyramid chart:
What should you do now?
The most important pages of your website should be one click away from the home page of your website. The fewer clicks it takes to get to a page, the easier it is to get high rankings for that page. Check the click-depth of your web pages now, and then optimize your website with SEO Profiler tools:
Now check your click-depth