Dynamic RSS: Fresh Content From Your Feed on Every Send


You can now automatically send new content to your email with dynamic settings in AWeber’s RSS content.

An RSS feed is a simple URL that includes updates from your website, podcast, YouTube channel, Etsy store, etc. You can use RSS feeds on AWeber to list your most recent updates without the need to copy text and paste or upload images.

Now, the RSS element can do something even better – it will be updated Dynamically (In real time). This means that whenever you send your email, only the latest information will be included.

What’s changed here:

GIF displayed before and after the RSS feed element in AWeber.  One after inclusion "Dynamic feed" Option to display the most recent content when your email is sent.

What is a dynamic RSS feed?

“Dynamic” (vs. “Static”) means some updates are made according to the default situation – in this case, the situation is when your email is sent.

So, when you add a URL to your static RSS feed, it will drag (or click refresh) the most recent posts, videos or products from the moment you add the RSS feed to your email. With a dynamic feed, it pulls the most recent posts, videos or products as the perfect moment to send your email.

For example, if you publish a blog post between the time the email was created and the time it was sent, the new blog post will still appear in the email you sent! Cool huh?

Don’t have your own RSS feed? Try using a dynamic RSS feed generator like SnipRSS to create one with content from other sources you want to share.

What is the essential difference between dynamic and static feed updates? Dynamic feed update Automatically.

Which means it’s about to be the most delusional time of the year, as well

So here are three ways to start using Dynamic Feed today.

1. Include your recent blog posts in a welcome email

You should send welcome emails to your new customers.

And now you can add your new blog content to your welcome emails without any extra work

How? Add dynamic feed elements to one or more of your welcome emails, pop up your blog’s RSS feed, and choose how many posts to show (I recommend at least three so that your new customers can check your stuff).

Here’s what it looks like in your emails (new subscribers will always see the most recent posts on your blog):

An example of an AWeber newsletter with a recent blog post about email marketing.

2. Include your recent YouTube videos in a welcome email

Do you make videos on YouTube? Why not send a welcome email with your recent YouTube content?

You can add your YouTube channel URL to RSS feeds to fetch your most recent video content. Add your video feed to the same email as your blog, or a different welcome email.

Here’s how your YouTube feed looks in an email, again with the most recently released videos:

An example of an AWeber newsletter with recent YouTube videos from our channel

Note: Want to include only one playlist instead of each video? Add your channel and playlist information to this URL and add it to the feed element:
https://www.youtube.com/feeds/videos.xml?playlist_id=[YOUR PLAYLIST ID HERE]

3. Send weekly (or monthly) Etsy updates in minutes

Email is known to earn you an average of $ 38 for every 1 spent. Since your email list is full of people who already know you, like you, and even bought from you, emails are essential for new Etsy sales.

So send a regular email, either weekly / bi-weekly or simply when you have a bunch of new things in store.

With dynamic feeds, this is also quite simple. Design once, copy your email and send when you know new products have been uploaded to your store.

Here’s how:

  1. Design an “update” email to represent your store. You want it fairly generic – so it makes sense no matter what product you add.
  2. Add your Etsy store to the dynamic feed content and choose the information you want to add.
  3. Every time you want to send a new email, copy the recent email, review it for any small changes you want to make, then schedule or send. This should only take a few minutes.

Your regular emails may look as simple as this and still drive new sales:

An example of a recent product from an Etsy store that sells candles, embedded in an email update as well.

1. Create a new draft message or open an existing message

2. Drag and drop RSS content to your email:

Drag AWeber RSS content to an email.

3. Then, add an RSS feed to the sidebar or simply add the URL of your YouTube account or your blog.

You will be shown one or more feed options:

Plug in https://blog.aweber.com to the AWeber RSS feed element and see the feed options.

4. Select “Dynamic Feed” as your feed type.

Feed type: Dynamic feed or static feed (radio alternative).

5. From here, you can edit how you want your feed to look

Choose the number, layout, color, category and what you want to show for feed items – images, descriptions, authors, dates, etc.

A GIF dynamic feed - showing options by category, format, order by date, text color and display options.

Once you get your feed the way you want it, you can send or schedule your email – or add it to a campaign.

Give dynamic feeds a try and let us know what you think!

How are you going to use the dynamic feed option in your email? Give it a try and let us know how it went in the comments.

Who knows, we may tell your story in a future blog post!



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