Email Marketing Growth Analysis 2022 and Beyond

The COVID-19 crisis has brought many changes to the way businesses and companies operate. When the world enters a new normal, it is safe to assume that things will never be the same again.

Over the past few months the digital hub has taken off as more businesses have shifted to online marketing strategies and ecommerce to survive or improve the epidemic. And as we enter 2022 it is essential to know what is hot and what is not in the world of marketing.

This year has been challenging, but there are pockets of promise everywhere for business. An example is the increase in open email rates and click-through rates in times of crisis. The trend of email marketing shows that the power of email marketing has increased in 2021 and there is reason to believe that businesses can still maximize the growing trend, even if entrepreneurs and marketing professionals do it right.

Here are seven email marketing strategies that will drive results in a new way.

# 1 Hyper-personal email

As technology advances, marketing becomes more personalized. One of the keys to a good email marketing success rate is creating more personalized email marketing campaigns.

Relevant and targeted marketing messages are created using customer data in email marketing personalization. With the proper use of personalized campaigns, emails have an astronomically high potential to attract the reader’s attention.

Marketers can customize an email based on the user’s geographical location, age, gender, career, citizenship status, or any information readily available. Email marketing tools can even include personalized tags that automatically add to a recipient’s name, email address, birthday, purchase order, and more.

# 2. Create omnichannel techniques

Omnichannel marketing is another trend that has led to the emergence of post-Covid-19 lockdown. This term is more likely to come across if you are in ecommerce.

Many people misunderstand universal strategies for multichannels. Although both strategies use multiple channels, including social media, email, SMS and other platforms, omnichannel creates a unified message instead of a variety.

Omnichannel strategies rely on super-communication power and remind customers through deals, offers, cart entries, membership of a particular brand through various touch points. Although email is considered to be the most effective way to market in the digital age, it always helps to link with other channels to strengthen the retrieval of specific messages and campaigns.

Arne Stammer, an ecommerce expert on my package tracking, added:
“OmniChannel doesn’t mean you have to be everywhere, but you have to be proactive about the new channels used by your target audience. Examine them one by one and master them. “

# 3. Boost up to text emails only

Most companies like to use visually appealing newsletters and posters to get the reader’s attention. Although graphics do help, overuse of them can often be detrimental to the effectiveness of email promotion. Successful marketers have mastered the art of creating compelling text-emails, largely through the quality of their copywriting.

Email services like Gmail are programmed to push image-heavy emails to the Promotions tab or even to spam in some cases. This is mainly because text-only emails appear to be more authentic and less promotional. Text email only is less likely to land in the primary tab. It gets a better response to the event. Statistics show that text-only emails can have a click-through rate of up to 17%, a 99% statistical significance.

There’s no harm in including one or two images in your email newsletter and send-outs now and then, but simply mixing it with text email enhances the overall effectiveness of email promotion.

Still not a user of EasySendy Pro for hybrid email campaigns?

# 4. Use automation and drip marketing

Increase drip marketing strategies and automation among marketing experts is a common email marketing forecast. Drip marketing through email creates a system that funnels and segments email recipients and sends individual emails based on their actions.

Suppose you have an email subscriber who clicks on a specific product in your online store. An automated drip marketing sequence will send a string of emails that talk more about the product they clicked on and sometimes even offer a discount coupon on it.

The power of automation has allowed digital marketers to work smarter and more efficiently, saving time and energy from manually transferring via email and sorting by specific segmentation strategies. Drip marketing and email segmentation automation run like clockwork without any supervision. You set it up once, and it goes away on its own.

# 5. Build long-term customer relationships

The real beauty of email marketing is that marketers and business owners can talk to people as long as customers are on their brand’s email list. Sadly, many companies only market to customers once and the relationship closes over time. There are many brands that put money on this practice table. When a customer makes a purchase from a business, the statistical probability of next follow-up purchase increases.

That means marketers can build long-term relationships with customers by setting up email campaigns to follow, get feedback and even sell other products to them. As a software service (SaaS) companies that offer subscriptions to their products can create automatic sequences that send reminders every time a customer becomes inactive on a platform or has a service that is about to expire. Marketers should focus more on building customer lifetime value and not just one-time relationships.

# 6. Bring value, value, value

Email marketing software is popular for many businesses, the most common tool used to send an email or email thread. This software can be used to bring immense value to a company’s customers and followers. Growth trend examples have repeatedly shown that the best way to keep a customer engaged is to add value. Over the past few years, marketers have used lead magnets to attract customers to subscribe to a mailing list. A lead magnet often comes in freebies like a PDF guide, ebook, online course, or any learning material. Some professionals also use gift cards, coupons, and limited access circles.

But as consumers become smarter and realize the bait when they see it, marketers need to evolve. One way to keep people interested in subscribing and owning a brand is to add value. Reconnect people with new content or better deals. That way, email subscribers are more likely to engage with your brand and continue the relationship and conversation.

# 7. Get a conversation running

When it comes to conversations, marketers should always keep in mind that email is a two-way communication platform. The more a customer responds to an email, the higher the level of engagement.

It can help the audience to start a conversation by asking very interesting questions or responding to their requests. No matter what strategy one deploys, email interactions with marketers and entrepreneurs should always be viewed as a two-way conversation that is supposed to happen.

This helps a team to respond to emails to keep the conversation warm and moving. The longer the thread, the more trust your brand will have with others.

The future of digital marketing via email

If there is one thing that the epidemic has taught us, we can never really know what will happen next. But some potential trends can help marketers and business owners get to the top of their game.

In 2019, companies send 293.6 billion emails per day. This number could increase as 2020 draws to a close. And perhaps in 2021, that number will follow closely or even increase.

Regardless of what the future holds for digital marketing, email marketing is definitely here to stay for another year and beyond. No matter how long it takes marketers and entrepreneurs, it would be wise to maximize it while being around.

If you are looking for an e-mail marketing job, please explore the current openings in Jooble.

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