Google announces desktop page experience update for February 2022 – SEOprofiler Blog

Google has announced that the Page Experience update will hit the desktop in February 2022:

“We will start using page experience as part of our desktop ranking system starting in February 2022. The rollout will be completed by the end of March 2022. This ranking launch will be based on the same page experience signal that we rolled out for mobile. At the beginning of the year.

We plan to help site owners understand how their desktop pages are performing using the Search Console Report, which will be launched before the desktop becomes a ranking signal.

The Page Experience algorithm focuses on a better user experience. The impact of page experience updates on mobile results was small.

What is page experience?

The page experience algorithm seeks to understand how website visitors perceive a web page: how fast it loads, how well the page is displayed on mobile phones, how ads are displayed on the page, and so on.

The new page experience algorithm uses the existing Google ranking factor. For example, page speed updates, mobile-friendly updates, interstitial updates and HTTPS updates are part of the new algorithm. Google is refining metrics related to usability and speed.

What is the original web vital?

Google’s announcement also explains the basics of the web These are a set of real-world, user-centric metrics that measure key aspects of the user experience. They measure the level of web usability, such as load time, interactivity, and durability as the content loads (so you don’t accidentally tap that button when you move it under your finger).

Basic Web Vital Signals and Existing Ranking Signals create Google’s new Page Experience algorithm:

Google Page Experience Algorithm (Source: Google Blog)

The signal is the same for desktops without mobile friendships. These are the basic web vital metrics:

  • Biggest Contentful Paint (LCP): How fast a web page loads. The page should be LCP within 2.5 seconds of first loading.
  • First input delay (FID): How fast users can interact with a page. Pages should have a FID of less than 100 milliseconds
  • Cumulative Layout Shift (CLS): Visual stability of a page (jumping buttons, etc.). Pages should maintain a CLS of less than 0.1.

In addition, a web page should work on a mobile device (not applicable to desktop search), should not contain malicious or deceptive content, should not contain malicious interstitials, and should be a server over HTTPS.

How to check the loading time of your web pages

Among many other things, SEOprofiler’s website audit tool checks the loading time of your web pages. The ‘Performance’ page in the audit report shows the fastest and slowest pages on your website and allows you to filter the pages on your website by loading time:

Website performance analysis

If you are not sure that your website loads fast, your competition will make sure that their websites do.

Optimize your website now

Now optimize the pages of your website and get better ranking in Google and other search engines:

Optimize your website now

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