In a new blog post, Google announced that they have dropped the mobile-first indexing deadline:
“In the meantime, after analyzing sites that are not yet mobile-first listed, we have determined that some of these sites are still not ready to relocate due to the various, unexpected challenges they are facing. Because of these difficulties, we have decided to keep the timeline open for the last steps of mobile-first indexing. [..]
We do not currently have a specific deadline for mobile-first indexing, and we would like to think about the other major steps in that direction. “
How to prepare your website for mobile-first indexing
With Mobile-First Indexing, Google will only receive information from the mobile version of your website. If your content is not found in the mobile version of your website, Google will ignore it. Mobile SEO is important. Here are some things you should check out:
1. Check robot meta tags on your mobile pages
You should use the same robot meta tags on your mobile pages and your desktop pages If your mobile pages use noindex or nofollow in robot meta tags, Google may not be able to index these pages.
2. Check lazy loading web page material
Google says that based on user interactions (such as swipes, clicks or typing) you should avoid lazy loading of primary content because Google’s web crawler will not trigger this user’s interactions.
3. Check your robots.txt file
Some websites block mobile URLs in the robots.txt file. If you want to be listed in Google’s search results, your robots.txt file should not block your mobile pages. If you block your .css files in your robots.txt file, Google will not be able to render your pages correctly. This can have a negative effect on your Google ranking. Also you should not block pictures.
4. Make sure the content is the same on desktop and mobile
If the mobile version of your website contains less content than the desktop version of your website, then your mobile version should be updated so that its primary content is the same as the desktop website. Note that Google will only use the content on mobile pages. Use the same clear and meaningful titles on your mobile pages as on your desktop pages.
5. Check pictures and videos
The resolution of images on your mobile pages should not be too low and the images should not be too small. Do not use small thumbnails instead of regular pictures. Google considers thumbnail images to be inferior. Use the meaningful image Alt attribute that describes the content of the image.
How to check your mobile website
The web has evolved from desktop to mobile. Without a good mobile website, you will not succeed. Google recommends responsive website design, such as a website that dynamically adjusts the design based on the device used to view a page.
You can check the mobile version of your website with the website audit tool in SEOprofiler. SEOprofiler offers a variety of mobile SEO tools that help you improve your website’s mobile ranking:
Check your mobile website now