How to avoid Google penalties – SEOprofiler Blog


If you use spam to promote your website, Google will penalize your site. A website can be very difficult to recover from a penalty. This article shows you how to avoid Google penalties. You will also learn how to recover from a Google penalty.

How to avoid Google fines

Important: Avoid things Google doesn’t like

If you do something Google doesn’t like, Google will penalize your website.

Google says you should avoid content that is automatically created. You should not participate in link schemes, you should not create pages with very little or no original content. Don’t clock your web pages and avoid hidden redirects, hidden text or links, doorway pages and scraped content.

It’s also not good if your website has affiliate links without adding enough value. You should not load your web pages with irrelevant keywords and should not use rich snippet markup that is not related to your page. Of course, creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware, can also lead to penalties.

A fine is not the same as a filter

Before you get started, you need to find out if Google has really penalized your website. A fine is a manual action from Google. To find out if your website has been penalized, log in to Google Search Console. If there is no message on GSC, your website is not penalized.

If you find that your website has not been penalized even though the ranking has dropped, your website may be hit by the ranking filter. Google’s ranking algorithm includes sub-algorithms such as the Panda algorithm. If Google finds that a website has a low value, they rank that website down.

According to Google’s search quality assessment guidelines, websites must have efficiency, authority and trust (EAT).

Google will not notify you if your website is affected by filters. You need to monitor your rankings to see if your rankings have dropped. The ranking monitor in SEOProfiller marks the dates with the confirmed Google algorithm update so you can compare ranking changes with the update dates:

Google Update History

In this example, the ranking of the website was not affected by the last three updates from Google. Competitive websites may be hit.

There are two types of manual punishment

There are site-wide penalties that affect the entire website, and there are partial penalties that only apply to one section of a website. If you receive a manual penalty, the notification from your Google Search Console account will notify you of the reason for the penalty.

Typically, this is one of the following: hacked sites, user-generated spam, spammy freehosts, spammy structured markup, unnatural links to your site, thin content with little or no added value, cloaking and / or secret redirects, unnatural links from your site , Pure spam, cloaked images, hidden text and / or keyword stuffing.

More information on the different types of punishment can be found here.

Takeaways

Don’t spam! Don’t use automated tools or shadow schemes to get backlinks. Recent updates from Google have rewarded high-quality sites, meaning that it was not a ranking drop for low-quality sites, but a ranking boost for high-quality sites. Spam-websites will get penalties, high quality websites will be rewarded.

SEOProfiler tools help you build high-quality websites with website optimization methods that are spam-free. You can create your free account here:

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