If you are one of the many intelligent non-profit fundraisers who are considering SMS text-to-give fundraising, congratulations! That’s a wise move. But how do you increase your donor base to make sure you get those grants? This blog post reveals effective strategies – some of them surprisingly simple – to get one-time donors to opt-in to your database. Try these strategies, and you’ll soon see an increase in donors knocking on your door, eager to get updates from your nonprofit and donate to your fundraising effort.
Example of non-profit SMS fundraising: American Red Cross
The American Red Cross has put together a successful SMS campaign focusing on relief after the devastating 2010 earthquake in Haiti. More than 3 million people are injured or displaced and desperately need services.
The U.S. State Department and the mainstream media have carried out extensive publicity campaigns. TV stations announced public service during the NFL playoffs that weekend. The Red Cross used the HAITI keyword and asked for a $ 10 contribution; The company has finally raised 32 million.
A survey was conducted two years after the quake, conducted by Pew and the American Life ProjectHas revealed more than that Three-quarters of all donations come from first-time text-message donors. One-third of these donors returned to their phones and gave a second to the Haitian relief effort. More than half of them have donated to relief efforts for other disasters after two years.
Best practice to increase your donor base
Since the 2010 earthquake, nonprofit fundraisers have learned a few things about how to grow a donor base using SMS marketing.
Choose a short code or 10DLC
When consumers send a text message to another person, they send it from a ten-digit phone number. Historically, nonprofits have been able to send comprehensive text messages with only a short code, a five- or six-digit phone number that replaces standard phone numbers and is only used for text. However, most recently non-profit organizations are now able to use 10-digit long codes (10DLCs) to send text messages to customers. Tatango can help you determine which number is right for you based on your organization’s goals.
Combine your SMS number with your website
No matter which phone number you choose, you can install a small snippet of code on your website Then, whenever someone fills out their phone number in a web form, their phone number may automatically sync with your SMS marketing program for future grants.
You don’t always have to offer a real item, such as free merchandise, a signed photo, or a ticket to an annual event. Donors enjoy knowing that they have special access to the inside scoop or exclusive information. Tell donors how your nonprofit will use their money.
Gary Vanerchuk, CEO and founder of VaynerMedia, recommends that SMS marketers place a high value on those first interactions via text messaging. “… the first 10 to 15 things you do will bring unequal value to consumers,” he said.
Segment text message
After a supporter donates or signs up for your text messaging program, thank them! You may even ask for additional information such as their email address or favorite reasons. These details can help personalize future messages and make them relevant to a fan’s interest.
Emphasize and highlight security
Many people are concerned about fraud and theft, especially elderly donors. They may be reluctant to give a credit card or debit card number. Perhaps you have partnered with a platform like Tatango, which incorporates maximum text message security. Highlight this detail when communicating with your supporters so they feel comfortable donating from your text messages.
Work with a knowledgeable partner
Since 2006, Tatango has helped send tens of millions of text messages to subscribers. Our technology can send six million text messages per hour. We know text message marketing inside and out. In fact, Tatango clients regularly report an average ROI grant of $ 5 for every $ 1 spent on SMS text messaging.
See more Text Message Fundraising Resources For more best practices and helpful tips to get the best ROI from a text-to-donate campaign. And if you’re ready to increase your donor base, Contact us today.