How To Maximize Donations in the First 30 Days by Creating Engaging SMS Subject Lines

Political SMS marketing is gaining popularity with each election cycle. SMS messaging provides an instant way to connect with elements and keep your supporters engaged and up to date. Indeed, a recent poll on the 2020 election showed that 67% of voters say text messages are an important source Election Information.

Are you looking for smart, efficient ways to connect with your supporters to raise your campaign funds? In this blog post, you will learn how to send text messages. While you’re waiting for your short code to be approved, we share some of our pro tips for creating compelling messages to increase your sponsorship.

Why use text messages to raise political funds

The way politicians raise money for their campaigns has changed the way they communicate with voters. Decades ago, private donations were the most widely used method of raising political funds. Political organizations will spend a lot of energy, time and money on events to meet their fundraising goals.

Unfortunately, limited event power in recent times has made it increasingly difficult for most political organizations to raise enough funds to sustain their campaigns. Fortunately, fundraising platforms and other technologies help solve that problem. Marketing channels such as SMS messaging make fundraising much easier. With the click of a button, you can ask thousands of people for their financial support

SMS marketing is one of the most effective and secure ways to raise funds for your political campaign. Up to 90% of text messages are read within the first three minutes of receipt, and 99% of all text messages are read by the recipient at some point. Over the past 14 years, Tatango has helped some of the top political candidates and organizations in the United States raise millions of dollars. Some of our top clients have reported that 20% of their donations came directly from their SMS marketing campaigns. We know what works and what doesn’t when it comes to fundraising.

How to create a very attractive fundraising text message

In order for political organizations to function effectively and make a difference, fundraising is essential. Take advantage of technological innovations like SMS marketing to help you use your time and resources more efficiently. Try the following four pro tips to create compelling text messages designed to maximize donations from your loyal supporters.

Include impressive media content

That’s what the data shows Text messages containing media content such as images, videos and GIFs increase user engagement by 300%. Undoubtedly, dazzling pictures, videos and GIFs attract more people than plain-text messages. With Tatango’s MMS functionality, you can incorporate compelling media content that encourages customers to take action and donate to your promotion.

Use a mix of bold, italic, cap and letter

Tatango enables you to draw attention to specific words or phrases with bold, italics, or special formats. In addition, our software lets you use 5,000 characters and one subject line per message to entice customers to open your texts.

Make urgent sense

Text messaging is a spam-free, direct communication channel with your supporters – but use it wisely. Adding a sense of urgency and a clear call to action helps maximize grants. Each text message should be strategic and add value to your audience. Your campaign clients should be able to easily identify what you need from them. Using CTAs like “donate now” or “help us achieve our goals” can add urgency and push people to work.

Add a personal touch

In a political environment, voters want to feel connected and get to know the candidates they support. Voters are not just standing by political candidates, they are choosing them as their representatives. Adding a personal touch to your text messages can help your supporters feel this way.

In fact, 54% of consumers They are more likely to take action if a text message is personalized. Personalization can get the attention of your supporters and gain their trust more effectively and conveniently. Once you gain their trust, they are more likely to donate. So, make sure to create appropriate text messages to ensure that each customer receives valuable and relevant content.

Sharing your audience is an effective way to achieve personalization through SMS messaging. Tatango can help you Gather the information needed for partitioning, Such as zip codes, first names, emails, and interests. Split text messages help you optimize your political SMS campaign and avoid getting tired of your customers.

Division of political fundraising

Integrate with a political fundraising platform

One of the great things about using an SMS software provider like Tatango is how easily it integrates with other devices. We aim to provide the best and most secure software for political SMS fundraising. Tatango’s functionality can integrate your text messaging campaign with all major fundraising platforms. Easy to setup, without any coding required.

These are just some of the goal setting shareware that you can use. The sky is the limit when it comes to creating compelling messages for your organization.

Let’s maximize your donations together

Are you willing to pay the maximum for your political campaign? Partner with us and raise money more efficiently and securely.

In addition, Tatango makes it even easier with unlimited access to Tatango Design Studio. Our experts work with you to create highly engaging text messages that your customers will not ignore. With a call schedule An SMS marketing expert Tactical ways to raise funds quickly through SMS messaging.

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