How to Supercharge Your Marketing Campaigns With Facebook Link Ads


Facebook has more than 2.9 billion users worldwide, which gives marketers huuuge Audience. But if you’ve ever tried to advertise on Facebook, you’ve found that you can choose from a bunch of different ad formats.

So which one do you choose and try? Can we suggest – hints, hints – link ads to be shot?

Why? Because Facebook Link Ed Flexible and beginner-friendlyWhich makes them an excellent choice for newcomers to the world of Facebook advertising.

Let’s take a look at the basics of Facebook link ads, how to get results and get a quick look at the other types of ads on Facebook.

What is Facebook Link Advertising?

Facebook links are ads Still single-image ads that link to a website, landing page or article.

By 2020, links were the most popular type of branded post on Facebook, making link-centric content an effective advertising strategy. Link ads are simple, but they can also help you share your message

These elements of link advertising include:

  • Title (up to 25 characters)
  • Text (up to 125 characters)
  • Link description (up to 30 characters)
  • Photo or video (Recommended aspect ratio 1200 x 628 pixels)

Technically, Facebook allows higher character counts for its title, text, and link descriptions, but may exceed the listed limit. So it’s best to stick to Facebook’s suggested character limits wherever you can.

Where is the Facebook link ad shown?

Link ads appear in three prominent places on Facebook: News feed, right column of news feed and video feed. On Instagram, you can see them Feeds and stories.

Here’s a link ad on Facebook’s news feed. It appears in the rest of the posts in the user’s feed:

Photo courtesy of Blueland / Facebook

You’ll also see linked ads in the right column of the News Feed page. These spaces show a square image, link title and URL:

Photo courtesy of CMVictory and Happy Socks / Facebook

To see the link ads displayed on Facebook’s video feed is a lot like popping up in a news feed. They include videos in the feed:

Photo courtesy of Ozmo / Facebook

In the meantime, on Instagram, posts include feed link ads in the mobile app’s feed:

Photo courtesy of Unique Vintage / Instagram
Photo courtesy of Panten / Instagram

Instagram story link ads may contain dynamic elements and usually tell the user to swipe instead of clicking:

Photo & pizza / courtesy of Instagram
Photo courtesy of Jackson Galaxy / Instagram

How to create an irresistible Facebook link ad

Now you know what a Facebook link goes to advertising. And you’re probably wondering: How can I create a Facebook link ad that gets clicks? Here are some tips for you.

Attract the attention of your audience

As you have learned, most Facebook link ads look like nearby feed posts or stories. So, you have to look for ways Separate yourself from the rest of the content in the user feed.

Use the principles of visual classification Choose a striking figure. Think high color and bright contrast – draws attention. Of course, don’t overdo your picture, or viewers will find it too difficult to digest.

Here is an ad that achieves that balance and uses an unconventional strategy to attract viewers:

Photo courtesy of Toyota USA / Facebook

This ad, a collaboration with anime Primary d, There is a white background at the top of the image to make the sound effects of the image appear in the feed. It contrasts with the red of the car with the night scene around it when stuck in a single focal point.

Your messaging should be direct

You only have 125 characters to get your point in the caption of your Facebook link ad. This is about 20 to 25 words — maximum. Don’t waste your characters telling or constructing stories.Say what you need to say.

If you consider yourself a word writer, how can you keep things small and sweet? According to the best practice for online ad copy, you should Focus on the solution and benefits of your product. Find the right solutions and benefits to emphasize by carefully researching your audience’s preferences and problems.

Let’s see how Bert’s Bis follows this rule in their Kids Remedies line ad:

Photo courtesy of Barts Bis / Facebook

If you are a busy parent and your child suddenly becomes ill, you want to find medicine quickly. Bert’s Bis tells parents where they can get their children’s remedies right now so that they stay on top of their minds for the next sick day of the child.

Show relevant promotions and offers

If you have any promotions or special offers, be sure to mention them in your link ad A good offer can make the difference between a vaguely interested scroll-by and a click.

The promotions you highlight don’t just have to be an “X% discount” type agreement. Time-sensitive offers, new customer bonuses and referral programs are also on the table.

Photo courtesy of Barkbox / Facebook

In this video link ad, BarkBox announces that new customers will receive a free toy in their box for six months each month. They feature both the text of the ad and the description of the link As a finishing touch, they chose the “Get Offer” call-to-action button for their link.

Other types of Facebook ads

To wrap up this learning session in a Facebook link ad, Let’s look at other Facebook ad formats And how they differ from link advertising.

Carousel

Photo courtesy of thredUP / Facebook
Photo courtesy of Pact / Facebook

Carousel ads included A series of three to five images with their own link text and buttons. They act as a mini-gallery of link ads.

Advertisers mainly use carousel ads to show a series of products or to see in detail the various features and benefits. These ads also work with Facebook’s retargeting features to show users previously browsed products.

Video

Photo courtesy of Starbucks / Facebook

Facebook video ads Use a video as their advertising creative focus.

“Wait,” You say “Facebook link ads can’t contain videos? What sets them apart from video ads?

This is a subtle difference. Video link ads have a link at the bottom of the video, but regular video ads only contain videos

Video ads have slightly different specs than link ads. They can last up to 120 minutes and include up to 90 characters of non-cut text.

This ad layout can help you put your product into action or engage viewers with speed.

Collection

Photo courtesy of Facebook
Photo courtesy of Facebook

Facebook’s only mobile collection ad format Includes an initial picture or video and three to five more pictures below. When a visitor clicks on these ads, they go to the full-page ad for the Facebook Instant Experience.

Collection ads work well for showing a curated collection of products or features. Also, users have a better chance of making their app-in-the-middle conversion as long as they don’t leave Facebook.

Slideshow

Photo courtesy of Facebook
Photo courtesy of Facebook

Show slideshow ads A video is a series of pictures that can include music and text. Advertisers create slideshows within the app using stock images, music and editing tools.

If you don’t have a budget for a video ad or video link ad, a slideshow ad strategy will do. This will engage the viewer through the movement, and you don’t have to shell out to create a complete video.

Set up your Facebook link ad for success

Copying your Facebook ads and images goes a long way in its success, but so does a strategic approach. Follow the example of the best Facebook ads out there and Select the purpose and audience of an ad based on your broad marketing goals. Once you have a good understanding of Facebook ads, try multiple versions to see which copy, visual, and CTAs work best.

The best practices should follow to convert your visitors to the landing page that leads to your Facebook ad. Fortunately, Unbounce’s Transformation Intelligence Platform will work hard for you.



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