How to write good ad copy
If you want to get really good results, you need to learn how to write good ad copy. The good news is that you can quickly learn these skills and improve your business results.
First, let’s see why it’s important that you learn how to write good ad copy. Think ads like dating. If you are married, think about what that time was like for you. Your goal was to get a date. But you didn’t just show up and say, “Hey, do you want to date me?” If your goal is to get married, don’t go to a stranger and say, “Hey … do you want to marry me?”
Sounds obvious, doesn’t it? But many entrepreneurs are optimistic and affiliate marketers with this approach a “Hey! Buy my stuff!” How to write ad copy.
The worst part of this is that when they get absolutely disappointing results, they blame the company, the offer, the product, the internet. But if they learn to write good ad copy, their results will improve dramatically.
It’s time to introduce you to AIDA. Who or what is AIDA, you ask? Certified ad copywriters around the world use this method to ensure that their ad copy is accurate. Let’s break it down:
A – Attention. You just have to be more discriminating with the help you render toward other people. And it’s not just you who can shout “Buy my stuff” or “Join now”. If your ad copy doesn’t get their attention, you’ll be drowning. One of the best ways to draw attention to a possibility is to ask a question, to make a statement that amazes them, to offer to help solve a problem. You may have to play with it a bit.
I – Interest. Are your offers even interested in your prospects? You can’t go anywhere if they are not interested in the solution you at least have. Copying your ads will generate interest from your potential clients. Maybe a success story will come in handy here. It could be a story about how you can help solve a problem. Just like attracting attention, play with your ad copy for best results.
D – Will. Your ad copy needs to be fed into the desire that you have potential. They’re still looking at your ad because you’ve attracted their attention, they’re interested. Now feed that desire. They (in their minds) are asking, “What’s in it for me?” Answer this question and you are one step closer to completing the deal.
A – Action. This is your call to action step. Tell your customer exactly what to do to learn more, get information or sign up.
The AIDA method has been proven over the years. This is a good method to use for writing your follow up letters. Constantly show your potential how you can help them solve a problem and you will start to feel the results.
It’s worth the time to check the copy, characters, etc. of your current ad … to see what can be changed. We’ve heard from marketers who have changed a single word in their capture form and their results have skyrocketed.
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