Internal links can lead to better rankings on Google – SEOprofiler Blog


Links to your own websites affect the position of your web pages in Google’s search results Good internal links make it easy for Google to index and rank your pages.

Internal links can lead to better rankings on Google

Why are internal links important?

Link 7 is one of the most important signals in Google’s ranking algorithm Most people know that links to external pages are important. However, internal links to your website also contribute to your ranking:

Google adds value to pages with many links. Links to external websites help Google see the overall value of a web page compared to other web pages. Internal links help Google see the importance of a web page compared to other pages on your website.

Pages with many links are often crawled by Google. If you want Google to show that a particular page is important, make sure you link to that page from other pages on your website.

Click-depth is important

Some time ago, John Mueller of Google explained in a webmaster hangout on YouTube that click-depth is important in search engine optimization.

“If your homepage is usually the most powerful page on your website and it actually takes multiple clicks to get to one of these stores from the homepage, it makes it harder for us to understand that these stores are really important.

On the other hand, If it is one click from the home page In one of these stores then it tells us that these stores Probably quite relevant and maybe our search results should give them some weight E.g.

So more important than how the URL structure itself looks is how many links you need to click through to actually get to that content. A flat architecture can be more beneficial than a long pyramidal. […]

I think the flat architecture certainly tells us a bit more but it’s still something where you have to be careful not to overdo it. So if you link to all your pages from home page […] This is not something that will cost you much more than that.

You still need some structure or some context around those pages. If you have a handful of other pages that are really important to you, then linking to the home page or any one of the important pages on your site would be appropriate. “

Tip: Website audit tools in SEO Profiler, among many other things, measure the click-depth of your pages:

Check click depth on your web pages.

Reduce the number of clicks required to visit important pages on your website. For example, you can reduce the click-depth:

  • Increase the number of high-level sections on your website. The more high-level sections your website has, the faster people will find specific pages.
  • Increase the number of related links on your pages. For example, you can increase the number of similar products linked to a product page.

How to improve your rankings for specific topics

Improved internal links can also help you improve the authority of pages related to a particular topic. Create hub pages on your website that link to all pages related to a particular topic

The page that covers the main topic should be linked from the home page of your website. That page should be an authentic page that covers key issues from an expert point of view. Then link to the corresponding page from the main page.

Related pages should link to each other to strengthen the relationship between these pages. Use anchor texts related to the topic in your links By creating these content hubs, you increase your chances of ranking individual pages.

Tools can help you optimize your links

With the right internal links, you can increase the authority of your website for your content. You can also improve your Google ranking with ranking factors like click-depth and page importance. SEOProfiller tools will help you:

Optimize your link



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