Kristina Azarenko Interview: SEO Tips & Myths



Christina Azarenko is a well-known name in the SEO community.

He is the founder of a successful Toronto-based SEO consultancy called MarketingSirap, the creator of the SEO Challenge Course and the author of an ecommerce SEO newsletter – SEO Shop Up.

I’m glad she got some time to share her insights and advice with us on her busy schedule. He talks about some of the SEO challenges, tips on how to overcome them and much more.

Let’s dive into …

The last time you learned something new about SEO that opened your eyes? What was it?

It happened last week. There is always something new to learn in SEO, right?

I did an unintentional test and saw how the Google Search Console blamed impressions on the URLs of websites displayed on the Twitter carousel in Google search results.

I’ve heard of it but only when I’ve seen it with my own eyes have I realized how interesting (and often confusing) it is.

I’ve posted about it here:

What would be your first suggestion to someone who wants to do SEO for their website and doesn’t know how to get started?

The first thing to do is set up a website in Google Search Console so that you can analyze what’s happening with Google’s visibility. But to do such an analysis, you must understand how to do it. (Surprise!)

So my main advice would be to start learning SEO. Learn once you are comfortable and then apply.

You also run a popular SEO course. Is an SEO area what people struggle with the most? What is your advice for them?

That’s a great question. I already have 6 peers and 100+ people have gone through my SEO Challenge course, so I’m definitely looking at some common issues that people face.

The main SEO thing that most people struggle with is technical SEO. I think this is the most difficult skill to choose: it requires time, a proper structure and hands-on learning. That’s what I do to help my students. Otherwise, anytime you have a technical SEO problem you will find yourself in a panic.

What technical SEO recommendations would you give to every website owner?

In short, my views on technical SEO are as follows:

  1. Make sure Google indexes and ranks the pages you want to rank.
  2. Make sure Google does not access and index pages that you do not want to index and rank.

So my main advice is usually to build the website according to the web standard and control the index and scalability of a website using instructions like meta-robots, canonical and robots.txt files.

How to see it in practice:

  • All important pages have self-referencing canonical 7
  • Duplicate content is either canonicalized or noindexed
  • All pages that need to be crawled are allowed to be crawled on robots.txt
  • The image is indexable
  • Links are added via HREF attribute vs. JavaScript event

Can you give a specific SEO strategy / tip / strategy from your course for the readers of our blog?

Okay, this will not be a ‘top-secret SEO hack that ranks any website within 1 day’. That kind of thing just doesn’t exist, you know.

But in the course I have an idea that my students like – Revenue. It is the traffic that brings revenue vs. traffic for traffic. Then I teach my students to identify the right keywords that come up Revenue And align these keywords with the purpose of the user.

What link building tips would you give to a beginner blogger?

Concentrate on research and quality.

You need to back up what you are writing about through keyword research. People looking for it? Will it be possible to lose the competition with the new website?

Once you’ve identified the research and topics, focus on the quality of your content. Good content can attract links, especially if it’s higher.

Then include outreach so that more people know about your content and can link to it.

If you attend a meeting or conference as a speaker, make sure that a link to your website is included in your bio. The best and easiest way to get links without having to spend all your time following them.

You need to back up what you are writing about through keyword research. People looking for it? Will it be possible to lose the competition with the new website?

Google algorithm updates are a big issue in the SEO community. What would you recommend to someone whose an Algo update has been negatively impacted?

Get help. Especially if you don’t know SEO.

Algo updates are dangerous, and there are people who help companies recover from them. So it is better to go to people who can help directly without wasting time.

Many SEOs complain that Google takes up more space in the SERPs, leaving less room for organic results. What is your opinion on this?

That’s right, search results are full of ads. At the end of the day, that’s how Google makes money.

But I don’t see any point in complaining about it, it won’t change. All we can do as SEO is to do our best and use additional SERP features like featured snippets, structured data etc.

In addition to the classic skills required to master SEO, such as knowing link building, the basics of on-page SEO or HTML, you often refer to soft SEO skills. What are these and why are they important?

At times, any SEO faces reality: recommendations are not implemented. In many cases, this is due to lack of proper explanation and communication with the team or client.

Then you begin to realize: Well, it is not important to provide only solid SEO recommendations. It is also important to communicate with them properly.

So the key to success as an SEO is communication skills.

There will be another curiosity. Since the SEO field is very dynamic, it is important to follow what is happening in it. Only a curious mind will succeed.

What do you think is the most harmful SEO myth out there?

I think the most harmful SEO myth is that there is only one part of the SEO topic – content or technical SEO or link-building.

In fact, they are all the basis of a good SEO strategy.

There are many “SEO gurus” but not all of them are reliable. How to determine what SEO advice to trust?

I think this is a very complex question. I would say that for me the characteristics of a person believing in SEO (or any other field) would be:

  • Backup relevant content should be shared by their experience
  • They should be recognized by the community
  • They should practice what they preach

Which blog post did you “wow” recently?

I really like Ariz Abu Ali’s post on technical SEO recommendation priorities. I think using T-shirt sizes to highlight priorities is talent.

I think the most harmful SEO myth is that there is only one part of the SEO topic – content or technical SEO or link-building. In fact, they are all the basis of a good SEO strategy.

Who would you recommend to follow in the SEO industry? Who are your heroes?

There are so many great people! To name a few:

Finally, let’s play a game. No I have ever:

  • An outreach email was sent with the wrong recipient’s name: I never did it. But I once sent my CV and resume in an email without a subject. I realized I woke up the next day in cold sweat. It was quite embarrassing.
  • I just published a post that I’m embarrassed about now: I don’t remember publishing such a post, to be honest. I usually pour my soul into what I write.
  • Bought a backlink: Yes, it happened. I started as a link builder 10 years ago and didn’t know much about what I know today.

Christina Azarenko

Christina Azarenko is a red-haired girl who talks about e-commerce and technical SEO, helping her clients improve online, teaching people no-BS SEO and hip-hop dancing.

He is the founder of MarketingSyrup Digital Inc., the creator of the SEO Challenge course and a popular SEO pro extension. She has spoken at great events like Women in Tech SEO Festival, Brighton SEO ecommerce SEO Summit, Google Search Central and many more.

You can follow him Twitter And LinkedIn.





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