Donations are the lifeblood of a nonprofit organization, enabling you to make a real difference to those you serve and spread awareness of your cause. And text message marketing The secret weapon of the most effective, fast-growing non-profit organizations.
Why is that? Although most marketing channels struggle to gain visibility and open up – email marketing closes at about 20% openness and social media posts suffer 5% visibility – text message marketing still sees 99% open rate. What more could I want? 90% of text messages are opened in just three minutes Receipt
However, this alone is not enough Set up A text messaging program. Your true mission is to enhance Record-breaking donation Through this and that is something we can help — our clients see its returns regularly $ 5 grant for every $ 1 invested in text message marketing. In this blog, learn how to increase your donor base through SMS marketing… so that you know the basics well enough and know enough to be dangerous (in the best, world-changing way).
5 Ways Nonprofits Can Increase A Donor Base
Below are five strategies for increasing donor (and grant).
1. Integrate an SMS number with your website
The first and most important step is to combine your SMS phone number with your website. For SMS numbers you have two options: a short code (a 5- to 6-digit phone number) or a long code (a 10-digit phone number). Tatango can help you choose the right one for your organization based on your goals. The good news is, you can combine any one of them in minutes Adding a simple line of code to your website.
Since then, whenever someone fills out a web form that includes their phone number, that person Automatically syncs with your text messaging program. You can then send them important update messages from your organization and share how customers can donate. Most people are looking for ways to get involved, but feel overwhelmed knowing where to donate, so by giving your customers a specific way to make a difference, you can increase your donors. And Your organization.
2. Promote your SMS number in brand content
Another option that many nonprofits find effective is to promote their SMS phone numbers on their brand content, such as flyers, event signage, sign-up sheets, banners and more. Tatango can help you set up a few keywords so that customers can easily text your SMS phone number. You can track which keywords they have signed up for.
For example, you can send SEAS text to your phone number to customers at an annual marine conservation event, or CLEAN text to 222-222 at the local Marina Clean-up. Not only is this good branding for your organization, but you can measure which campaigns were most effective and how you can incorporate those insights into future campaigns.
3. Offer incentives for people to opt in
One of the things that many nonprofits miss is to add motivation to get people to choose your SMS messaging campaign. Even if people are busy 78% of people say that text messaging is the fastest way to reach themIf people see an additional benefit for themselves, they are more likely to sign up for something.
You can offer an opt-in incentive, such as behind-the-scenes photos, coupons for merchandise, a personal message from a well-known celebrity supporter, a signed T-shirt, or an exclusive update that you only send to SMS subscribers.
When promoting your opt-in incentive, keep the incentive first. For example, you might advertise in the signage, “You get a $ 10 discount on a T-shirt when you text PUPPIES at 222-222.” Motivation (ছাড় 10 discount on a t-shirt) is the first thing that people read in that sentence, so they are more likely to 1) continue reading and 2) take action.
By not offering opt-in incentives, you may miss people who want to join your SMS program. By promoting a reason to sign up for Mobile Alert, you increase your customer list, and therefore your donor pool.
4. Get Email Addresses Through Your Text Program
Not only can you use text messaging to request donations via SMS, but you can also use text messaging to grow your email list (and the donors that come through it).
Whenever someone signs up for your SMS list, as part of your onboarding, ask them to reply with their email address. From then on, you can send emails about your organization’s progress, request donations, request event participants, and more. Some people will be more inclined to donate via SMS and others via email, so using your SMS program to increase both channels, you will double the chances of donating.
5. Divide the message based on the donor’s interest
An ultimate way to increase your donor base (though there are many more and We will be happy to talk to you More about them) is to share your text messages based on donor interest, city, state, zip code, previous donation history, and more. Tatango is a non-profit text messaging software that enables you to share messages in a variety of ways so that you can increase the relevance of messages and therefore incoming donations.
Consider your own consumer habits. It’s one thing to receive a mass message, but it’s quite another to get a message addressed to you in person and ask if you can help. Yours In our own city, we’ve found that splitting text messages greatly increases the likelihood of a grant. Fortunately, splitting messages (and A / B testing) with Tatango software is extremely easy.
Your secret weapon: SMS marketing
Ready to wield your secret weapon for good? Contact non-profit SMS messaging experts at Tatango. We’ve been here for over 14 years to help the world’s leading non-profit organizations raise more donations via SMS messaging, because the more donations you earn, the better you can do and this is a mission we all have behind. Can get