Prebiotics market to bank on surging demand from food and beverage applications


One of the fastest growing verticals in the global nutrition space, the prebiotics market has come a long way since its inception, now it has emerged as a special entity in itself. Worldwide with increasing consumer spending on food and beverage products prebiotics market Has expanded at a steady rate over the last few years. The growing awareness of consumers about the benefits of including fiber rich foods in their diet has made this sector very popular.

Science has long established that eating prebiotic fiber improves digestive health and bone density, supports immunity, and helps with weight control. Despite the significant increase in the use of complementary and health products, prebiotics are still an emerging component in food products. As more consumers become aware of the benefits of these fibers through the educational initiatives of registered dietitians and food producers, the probiotic industry may witness a rapid growth in the near future, reaching USD 9.5 billion by 2027.

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Evidence suggests that prebiotics in foods and beverages help improve the levels of healthy bacteria already present in the gut. These bacteria are known to reduce the risk of disease and improve overall health, demonstrating the importance of the probiotic industry. The usefulness of these ingredients in ensuring the health of children has long been understood, and a number of infant formula products, including prebiotics, have been found on the market. However, since most consumers were unaware of the presence of host bacteria in the gut and the need to feed them, the class took significantly longer to enter the consumer food and beverage sector.

One of the main reasons for the global prebiotic industry is that ingredients such as inulin and fructoligosaccharides (FOS) are found naturally in foods such as onions, tomatoes, artichokes and bananas. The mention of natural sources in a food and beverage product significantly enhances its reputation as a healthy consumer product in the eyes of health-conscious consumers, while the widespread availability of these food sources helps meet production needs. From adolescents to the elderly, these ingredients can be used to increase calcium absorption or to treat people with short-intestinal syndrome, diarrhea, chronic pancreatitis, cystic fibrosis and other diseases.

How scientific research has supported the adoption of prebiotics ingredients

Prebiotics have become the mainstay of the food and beverage sector and dietary supplements. Prebiotic science has jumped on the bandwagon to address the effects on intestinal obstruction function, indigestion, sleep disorders and metabolism. Of late, researchers have shown a growing interest in developing the best possible probiotic supplement on the market. While doing this, they are showing links between the brain and the intestines.

According to the National Alliance on Mental Illness, 1 in 5 adults in the United States suffers from mental illness each year. The results from BMJ Nutrition Prevention and Health claim that probiotics, when combined with prebiotics or taken on their own, can help reduce depression. A study has revealed the role of prebiotics in anxiety, cognition and depression. They claim that prebiotics can have a positive effect on the central nervous system and play an important role in correcting cognitive impairments.

The market is dominated by new and emerging prebiotics, including the potential for polyphenols to act as prebiotics, the introduction of neogroligosaccharides, and the effects of HMOs. A new study has revealed the potential health benefits of human milk oligosaccharides (HMOs) by affecting intestinal obstruction and immune function. Scientists at the Quadrum Institute of Bioscience have been quoted in the Journal of Nutrients as saying that the use of HMO will help promote or restore intestinal barrier function in adults.

Some studies have claimed that polyphenols may act as prebiotic candidates. Furthermore, animal studies have shown that catechin, pronthosandin intake may increase the abundance of Bifidobacterium, Lactobacillus, Roseburia, Facecalibacterium, and Acarmancias.

Products such as polyphenols and XOS are made in complementary forms to increase the effectiveness of their formulation. Strong advances in science will encourage the use of prebiotics in a variety of applications and open new avenues for growth in the global prebiotic ingredients market.

An overview of emerging food and beverage products representing the expansion of the prebiotic industry:

Leading companies and emerging brands have put prebiotics at the forefront, paving the way for pioneers in the landscape.

  • In March 2020, Kellogg’s rolled out all-brain prebiotic OT clusters, which means supporting digestive health. Meeting the demand for healthier consumer options, the company is preparing to develop a new microbiome-based solution to enhance gut health.
  • Cargill and Eagle came to the same page in May 2020 to use AI in genomics microbiome and life science research and development. The deal is believed to help the former grow its portfolio in the intestinal microbiome.
  • Abbott developed a fancy hydration solution in December 2020 containing prebiotics, zinc and vitamins B12, C and E. Expanding its Pedialyte product portfolio, the company is creating products aimed at consumers for key resistant-supporting nutrients in hydration solutions.

Regional trends encourage the expansion of the prebiotic industry

The prebiotic market may witness an increased growth rate if experts from different departments come together to educate consumers and market products. In Europe, the French government has given the green light to innovative companies in the field of microbiome. Institutional investors in the country are expected to pour more than 5 billion into funding companies by 2022.

Strong demand for prebiotics has persuaded key suppliers to increase production through funding flows. Galam, for example, announced a 2020 20 million investment in July 2020 in two new manufacturing plants for prebiotic fiber. Israel-based companies insisted they would produce fructuligoschardis / oligofructose with a strict quality control system.

Organic inulin may be the next big thing as it has become a major topic of research and interest among producers. Intrinsic Organics has strengthened its entry into the North American market in August 2020 by expanding its organic inulin portfolio. The company is supplying USDA-certified organic inulin — a prebiotic fiber — and increasing its raw material storage capacity.

In short, the current dynamics of the global prebiotic industry is highly focused on changing consumer preferences and raising awareness about the significance of prebiotics not only among consumers but also among nutrition product manufacturers. Driven by an optimal regulatory spectrum and driven by a clear human tendency towards healthy diet patterns, the global food and beverage sector may witness a strong adoption of prebiotic ingredients in product development and as a positive marketing position.



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