The protein powder market has changed significantly over the last decade. Consumers these days are putting more emphasis on maintaining their physical health and fitness with inspiration from celebrity and fitness models on social media. The prevalence of health conditions such as obesity has inspired people to take up hobbies like sports activities and encouraged them to buy gym membership. According to the IHRSA, the value of the health club sector in the United States reached $ 32.3 billion in 2018, an increase of about 2.8% over 2017.
To get the most out of workouts, people who go to the gym are taking protein supplements / powders that help them lose or gain weight, maintain overall fitness and tone muscles. Protein is essential for the human body because it helps build muscle, enzymes and hormones, and repair tissues. Lack of these essential macronutrients can affect overall physical functioning and bone, skin and muscle growth.
Protein powder is mostly obtained from milk, eggs, soy, rice or peas. These are consumed by most people who want to lose weight or meet their daily macronutrient goals, especially when protein intake is inadequate. It is estimated worldwide Protein powder market Will reach a valuation of .5 30.5 billion by 2027.
Benefits of protein powder
Protein powders are available in different categories depending on their source. Whey protein, soy protein and plant-based protein powder are some of the common ingredients that consumers buy from local health food stores or e-commerce platforms. Among its types, Hui Protein is the most widely used protein powder because it improves their physical performance and strength. The ingredient is very popular throughout sports nutrition applications.
Eaten as a nutritional supplement, Hui protein can help improve muscle protein synthesis and increase lean muscle mass if taken with preventative exercise. Some of the key intake of Hui protein includes the presence of about 9 essential amino acids that are easily soluble in water and are essential for protein synthesis and muscle repair. These are quickly and easily digested and are absorbed by the body and help increase energy.
Animal source protein is a traditional ingredient used for building muscle and gaining weight. Egg and fish-based protein powders have an incredible global demand, as most countries have a small portion of the vegetarian population. Ingredients are also ideal for animal nutrition application due to the high nutritional requirements of cattle such as swine, poultry and horses.
However, some studies have warned against the overuse of Hui protein by humans. For example, a 2019 study from the Louisville School of Medicine noted that protein supplements should only be taken as a short-term solution to meet training requirements and not as a long-term replacement for a healthy diet.
Similarly, in 2020, a study from the Harvard School of Medicine stated that protein supplements may contain additives, flavors, sugars and other chemicals and are not regulated in most countries. Many companies are adding artificial sweeteners and additives to their protein powders to reduce production costs and make the protein product taste better than the products offered to competitors. It is important to note that excessive use of Hui protein can lead to some side effects such as lung and gas, most people who are indigestible or who suffer from lactose intolerance.
As an alternative, plant-based proteins are gaining acceptance by consumers who are facing problems related to whey protein. It is speculated that the milk sugar found in the whey protein mainly contributes to side effects such as flatulence and painful lungs in food-sensitive individuals. In contrast, plant-based protein powders are easily digested, absorbed, and eliminated. It supports high protein absorption capacity which helps in increasing and maintaining lean muscle mass. According to Raw Sport, about 70% of its customers are ready to eliminate dairy foods from their diet, indicating a significant future opportunity for plant-based protein powders in sports nutrition.
Factors such as raising awareness of the benefits of plant-based alternatives, growing demand for protein supplements that promote health and well-being, and eating vegetarian food as a way to support animal welfare will increase production and sales of plant-based protein powders. For next year. Influenced by the growing demand for plant-based protein powders, many companies specializing in healthcare products are developing new organic protein supplements. In 2020, Laird Superfood accelerated its focus on plant-based superfood products by launching RENEW plant-based protein powders featuring 9 natural essential amino acids.
What are the future prospects of the global protein powder market?
Manufacturers and producers of protein powders are launching new plant-derived product lines, acquiring companies to enhance brand and product offerings, and participating in R&D activities to expand and diversify their products to meet current market and consumer needs. Other key market drivers include initiatives to incorporate reliable and sustainable production of high-quality proteins using big data technology and robotics.
The use of blockchain technology to enable secure and instant transactions in the supply chain can also help businesses operating in the protein powder industry. Some protein powder manufacturers are expanding their existing facilities and operations. In 2021, Protein Industries Canada has invested 7.9 million in a plant protein project for Canadian brands such as Dia and Merit Functional Foods. The project will use some of Canada’s most widely grown crops used to develop new plant-based foods.
In conclusion, the global protein-based supplement market is expected to record dynamic growth supported by growing awareness of maintaining physical health, changing consumer diets and higher spending on healthcare products and supplements. Advances in the manufacturing sector and the emergence of new brands and products that meet the needs of consumers will shape the growth potential of the protein powder industry by 2021-2027.
Author: Global Market Insights, Inc.