Searching for the right text messaging platform to support your campaign needs can be difficult. If you’ve been shopping for a customer relationship management (CRM) tool that includes text message marketing features, you’ve come to the right place. We don’t want you to waste your money or time researching the benefits of CRM and SMS platform bundles. Keep reading for the main reasons why you didn’t choose a CRM platform as your primary SMS tool and instead learn about the benefits of partnering with a dedicated SMS marketing platform like Tatango.
What is a CRM tool?
CRM software is the technology that helps you manage your interactions with customers. Finally, CRM tools allow companies to store and manage data about their customers. CRM Tools has a long list of features that can include contacts, leads, sales management, sales forecasting, sales analytics, email integration, social media and mobile management integration.
While it may seem like CRM tools can handle all of your text message marketing needs, the opposite is often true. Text messaging features tend to be a low priority in CRM systems. Choosing a reliable text messaging platform is essential for the success of your campaign. This is why Tatango only focuses Supports political campaigns And advocacy firms in conducting the most successful SMS marketing campaigns in the country.
Reasons not to use CRM tool for SMS marketing
Don’t be fooled by the extensive tools and features that CRM systems offer. While the long list of features may be tempting, they may not provide the best platform for a successful SMS marketing campaign. Here are the top three reasons not to buy a CRM tool to meet your text message marketing needs.
1. CRM companies are not SMS marketing experts
The number one reason not to buy a CRM platform as your primary SMS marketing tool is that CRM companies are not text message marketing experts. While CRM platforms can be helpful in tracking communication between companies and their customers, the developers of the platform do not know what it takes to run a successful text message marketing campaign.
One of the most important aspects of running a successful SMS marketing campaign is to ensure that every aspect and interaction is legal. For example, repeated unsolicited messages can result in a fine of up to 500 1,500 per message. Therefore, rely on systems that are not adequately equipped Telephone Communication Protection Act (TCPA) regulations are an unnecessary gamble.
Tatango’s team of experts has over 14 years of experience supporting the country’s most successful SMS marketing campaign. We specialize in TCPA law to help protect you from expensive legal fees.
2. CRM companies do not focus on SMS messaging
With all the features of the CRM tool, their SMS messaging tool is less likely to be a top priority. Weigh your options. A one-size-fits-all solution may seem like the best option for the most effective way to communicate with your supporters, but with so many tools to hide, SMS marketing is often at the bottom of the list for CRM companies.
3. SMS functionality lag
Another reason not to rely on the CRM platform for your SMS marketing needs is that the industry prioritizes other features over text messaging. For example, most of the benefits of CRM software lie in the ability to assist in email integration, content and project management and sales leadership. Unfortunately, text message marketing is a low priority, which means effectiveness Necessary SMS features such as messaging speedReliability and quality are compromised.
Imagine coming out of a big press conference or national debate, just to realize that the messaging aspect of CRM is overwhelming and out of service. This can literally cost you millions of dollars in donations or votes, which is why you want to partner with a provider whose only priority is to get your messages delivered quickly when they are most important.
Tatango offers what CRM companies do not
If your main priority is to engage with your customers, take advantage of it 99% text message opening rate Tatango offers the platform. Our segmenting tool stands alone compared to any other CRM platform feature. Tatango can help you target customers based on age, name, location below the zip code, and almost any other identifier that comes to mind.
When you partner with Tatango, we offer you one Custom shortcodes. A SMS short code A five- or six-digit number used exclusively by your company. Campaigns using short codes make it easier to identify their supporters. Short codes are easy to remember and perfect for promotional materials like flyers, banners, posters and ads. You can easily integrate the short code with your website, so anytime someone provides their phone number in a web form, they are synced with your text marketing program.
The possibilities are endless when you partner with Tatango. We make it easy to communicate with customers using our clients Message automation. Send various text messages Divided groups Our message to customers with automation tools.
Tatangor Integration Makes it possible to connect to hundreds of web services. Our platform is versatile. Our clients may integrate Tatango into any existing software or application. You can determine who has access to your account and assign them permission to do so.
When you partner with Tatango, you get it Exceptional support And from our SMS marketing experts Customer success team. The Tatango team is always ready to answer your most important questions and advise you along the way.
Plus, you’ll be getting instant access to exclusive free features like your company. Tatango Design StudioA Team of designers Ready to bring your MMS marketing ideas to life.
Take advantage of us Message report analysis tool. Tracking how many people open your SMS messages is essential to running a successful text message marketing campaign. You can also keep an eye on bounce rates to make sure you’re running a TCPA-compliant campaign. You can even track the details of donations such as how many customers have donated, the average amount of donations and the total amount of donations received.
Partner with Tatango Today
It is clear that CRM tools alone do not provide the support needed to create a successful text message marketing campaign. The Tatango platform offers our clients outstanding customer service and world-class features that are not available with the average CRM add-on tools. Contact For more information on our exclusive features. Our team of experts is ready to support every step of your text message marketing campaign.