The 7 Survey Emails That Will Upgrade Your Marketing

Want to know more about your audience? Try Survey Email!

Top marketers often have a reason to send survey emails – they work.

Survey emails can unsubscribe, increase engagement, and help you sell more products or services. How? Because once you know exactly what your customers want, then you know what to give them. “Would they like this thing, or that thing?” About can no longer be guessed. Just ask them with a survey email.

We will cover seven types of survey emails that will do your marketing A lot More effective. We’ve also included some survey email examples from industry experts.

1. Welcome Email Survey

Getting feedback from your audience is so important that many experts include a survey or question in the first email they send to each customer – a welcome email.

Related: How To Write A Perfect Welcome Email

Welcome survey email examples

Matt Capance, founder of the travel agency Nomad Matt, sent a welcome email survey. This is a very “low tech” survey, but it works well. Matt simply tells customers to click on a link to let them know where they want to travel.

After they click, he sends them personalized travel tips that match their preferences. For example, if a customer chooses Europe, he sends them European content exclusively. He can send personalized emails in this way because AWeber lets him send a specific email message based on which a customer clicked on a link.

Welcome survey email example from travel company Nomad Matt

You can even survey your audience by asking them to answer your email. In the message below, Ann Handley, chief content officer at MarketingProfs (and an AWeber customer), asked her audience to respond to her email to let them know what they wanted to learn.

Anne Handley asked email survey questions

How easy is it?

Pro type: To encourage more customers to complete your survey, keep the survey short. Aim for a survey that can be completed in three minutes or less. Mention in your email that this will only take a few minutes to complete.

Here’s how CoSchedule takes a while to complete their email survey:

Email Survey Example - Show when the survey is completed

Why this work? Because long surveys are done less often. Think carefully: what do you really want to know? (Which information will make the most difference in your business?)

2. Pre-launch survey email

You can spend hours creating something to find out if your audience doesn’t like it. To avoid this, send a pre-launch email marketing survey to get feedback from your visitors Before Decide what you will sell.

Example of pre-launch survey email

This example of a pre-launch survey email from The Path wants to tell customers what kind of new product they would like.

Examples of pre-launch survey emails from The Path

Pro type: Explain how to use the survey feedback you receive. It may get more people to complete your survey.

When Litmus asked its customers to complete a survey, they described it as an opportunity to set industry standards and help identify key trends.

Examples of email surveys from Litmus


3. Post-purchase email

Want to know what your customers think of your product or service after purchase? Send them a survey.

Examples of post-purchase survey emails

In the post-purchase survey email below, Old Navy thanks customers for purchasing and asks them to complete a five-minute survey to respond. As a thank you for completing the survey, Old Navy offers a 10 percent discount on their next purchase.

Post-Purchase Email Survey from the Old Navy

Pro tip: Encourage customers to complete your survey by offering discounts for completing your product or service.

4. Data Survey Email

This can be a huge effort to gather data for a report, guide or infographic. Customer survey email makes it a lot easier.

Data collection survey email examples

Andy Crestodina, founder of Orbit Media, publishes an annual report on blogging trends. To gather information on the report, he emailed a survey to answer questions from his audience about blogging.

Data Collection Survey Email Example from Andy Crestodina

Pro tip: If you want to send a long survey, be sure to give your customers a reason to complete it. Consider giving a large prize to a randomly selected winner or a small prize to anyone who completes a survey.

Here’s how Demandgen uses this technique.

Demandgen is an example of a data collection survey company

5. Customer Satisfaction Survey

Check in with your customers from time to time to make sure they are satisfied with your company. A simple one-question survey is all you need. Create a baseline score after your first survey and set company-wide goals to improve this score.

Example of customer satisfaction survey email

TDBank sends an annual survey asking its customers to rate their overall satisfaction on a scale of 1 (not at all) to 10 (strongly agreed).

TDBank's Customer Satisfaction Survey Email

Pro tip: Set up your survey directly to your email using AMP. This will allow your customers to respond to the survey without leaving their inbox

6. Email Footer Survey

Find out if your customers like your email content through a simple survey. Add a one-question survey at the end of your email to find out what they think.

Email Footer Survey Email Example

We add a footer survey to almost every email we send to AWeber. Customers simply click on a happy or sad emoji to let us know how they feel about the email.

Related: Here’s how we got 1,600+ people to respond to our email

AWeber email with footer survey

Pro type: You can easily add a survey like this to your own email using AWeber’s 4 survey templates.

7. Webinar response survey

Want to know what people thought about your webinar? Ask them to share their thoughts.

Jotform Webinar Manager Morgan Ziontz does this with Jotform’s 400+ Feedback Templates.

JotForm Webinar Survey Form

Pro type: Double the benefit of your webinar response survey by asking additional questions your participants want to cover. This will not only encourage visitors to return to future sessions, but also ensure that your webinar calendar reflects the most important content to your audience.

What is a good response rate for an email survey?

So once you have your survey ready, what kind of response rate can you expect? According to SurveyAnyplace, the average response rate for an email survey is 33%.

Graph showing a response rate of 30% for an email survey

It shows that if you ask, a good portion of your audience will be happy to respond to them.

Ask questions. Get the answer.

Survey emails are great for gathering useful information about your customers that can help you increase email engagement and market your business.

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