the difference between discovering, evaluating and indexing – SEOprofiler Blog


If you want to be listed on Google, Google must be able to discover, evaluate and index your content. What is the difference between these steps and how you can simplify the process?

How Google finds web pages: discovery, evaluation, indexing

1. Discover web pages

Google must be able to find your web pages somehow. Generally, new pages require at least one link from another web page before Google can find that page.

When you publish a new page on your existing website, it is usually sufficient to link to one of your existing pages. If you have a brand new website, you need links from external websites.

Without links from other pages, it is unlikely that Google will discover your web pages The better the linking web pages, the faster Google will discover your pages

2. Web page evaluation (things can go wrong here)

After discovering your web pages, Google will evaluate them Google will parse the HTML code for your pages. There are many things that can go wrong at this time:

  • Your web page may provide incorrect HTTP status codes. If your web page looks nice but sends a 4xx or 5xx HTTP status code to search engines, Google will not consider your page.
  • Your web page may contain unwanted index instructions. For example, the page may contain a standard URL pointing to a different page, or it may contain a robot meta tag that tells search engines to ignore the pages. In either case, Google will not consider your page.
  • Google may not be able to view the content of your pages If you need JavaScript to display the content of your web pages, Google will not see everything on the page. Google may also think that the page is a low quality page because it does not contain much content
  • Your webpage may contain low quality content. If the page does not contain many words, or contains content that Google finds suspicious, Google may not consider your page.
  • If your web page is password protected, Google will not be able to evaluate the content
  • If your robots.txt file does not allow search engines to access the pages, Google will not evaluate your pages.

There are many things that can go wrong when Google evaluates your web pages. Use the website audit tool in SEO Profiler to eliminate all the errors that can negatively affect your ranking.

3. Indexing

When Google evaluates your content, it will add your pages to the index (if there is no problem). To check if Google has indexed a specific page on your website, type Site: https://www.yourwebsite.com/page-url/ In Google’s search form (replace everything after that) Site: Including the actual URL of your page).

The actual positions of your web pages depend on different signals

Being on Google’s index does not mean that your website will get a definite position in search results. The location of your web pages depends on a number of factors. The most important factors are the relevance of your content to the search terms and the quality of the links pointing to the page.

You can optimize the relevance of your web pages through the top 10 optimizer tools in SEO Profiler. You can optimize the links directed towards your website with the Link Profiler tool in SEO Profiler.

Google ranking overview

SEOprofiler offers many more SEO tools that help you improve the position of your web pages in Google’s search results. You can try SEO Profile here:

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