Elections in mid-2022 are fast approaching, and federal, state, and local campaigns are making important decisions about staffing, office locations, events, and rallies. They are also considering whether it is time to add political text messaging to their strategy or how they can surpass their success in the last election.
There is no doubt that political text messaging is one of the best tools in the campaign to mobilize voters. In 2016, only 19% of voters indicated that text messaging was the best way to communicate with them. Four years later, in 2020, This number has quadrupled to 78%.
But the real question is whether you should use political text messaging in your campaign. It is without a doubt beneficial. The question you need to ask in your campaign is which political SMS platform will you choose as your text messaging partner for 2022? This blog post discusses why Tatango is your best choice
Why Political Text Messaging Works?
According to A 2021 survey by Pew Research, 97% of cell phone owners in the United States and 85% of cell phone owners use smartphones. Between the ages of 18 and 49, ownership moves to a statistical 100% These numbers are across ethnic and racial lines and income levels. It drops to 92% for people over 65 and 94% for people who identify themselves as rural residents.
The ability to text is standard on smartphones. The latest statistics show that an astonishing 99% of all text messages are read and 90% of those messages are read within three minutes of receipt. In contrast, only 28% of email messages are read.
What to look for in a political text messaging platform
There are plenty of text messaging platforms out there. But political candidates need a partner with skills, reliability and effectiveness to win their campaigns. Below are a few things to look for in a political text messaging platform and why Tatango is an industry leader.
Political campaign experience
Tatango has been working with their text messaging political campaign for 14 years. We’ve been there since the beginning of this technology, and we’ve helped political campaigns send more than 10 billion political text messages to more than 50 million voters.
We’ve worked with top political campaigns, helping them with every aspect of their political text messaging. We monitor voter engagement in terms of messaging frequency, message content, TCPA compliance and follow-up.
Splits for political text messaging
Tatango uses segmentation to help you consolidate your customer list based on a variety of factors. We help you gather customer information কোথায় where they live (including zip codes), the things they care about, whether they’re willing to volunteer for the campaign, and even their donor history.
We then help you use this valuable information to customize your messaging. When a candidate attends locally or your campaign schedule a rally, you get instant access to a list of volunteers in that area. And when you’re collecting donations, knowing the history of a voter’s donations and the things they care about most allows you to tailor your fundraising application. The more information you have, the better results you will get.
Tatango leads the way in integration
Political fundraising tools are powerful vehicle for small-dollar fundraising for political campaigns. They also automatically link to your text messaging program via Tatango’s political text messaging software দেওয়ার no coding required, as soon as a donor donates to a political fundraising platform.
ActBlue, which was launched in 2004, has allowed candidates to collect more than $ 8 billion above and below the ballot. WinRed took $ 130 million at the time of its debut in the first quarter of 2020. Tatango is integrated with all major political fundraising platforms and Many other political fundraising platforms.
Ability to raise political funds
Just a few decades ago, elections were largely funded by large sums of money and a lot of it. Small-dollar donations (defined as 200 or less) were hard to come by. To send a donation, a supporter had to write a check, give an envelope address, find a stamp, and drop it off at the post office or in a mailbox. It works a lot, and a lot of people don’t get around to it.
Political text messaging has changed that simplifies the grant process, making it more convenient. In the 2016 presidential campaign, small-dollar donations Made 15% of all contributions For the President’s campaign. In 2020, that number was 22%, shy of a 50% increase in four years.
Tatango’s integration with fundraising platforms and the ability to include a link to your fundraising screen in your text messages, allows supporters to donate to their mobile phones with just a few taps. Tatango is so effective in fundraising that our clients regularly report receiving an average of $ 5 grant for every $ 1 fundraiser. This is an ROI of 500%.
Text messaging speed
Time is of the essence for political text messaging. Your campaign text messages need to reach potential donors when they have the strength and motivation. Immediately after the debate (or even during the debate), after the personal presence of the candidate, or at the local assembly, the enthusiasm of the voters is at its highest. It is important to reach the voters quickly.
Tatango has mastered the technology. Sending speed is one of the top priorities on our platform. The Tatango platform can send millions of text messages in real time – six million messages per hour. These are the industry’s fastest messaging speeds, built for maximum volume to easily manage your list size.
Security of your political text messages
Political campaigners in particular need to look at the security of their campaigns. If their text campaigns go wrong, it could lead to serious data compromises, public relations nightmares, and a breach of voter confidence. Tatango’s security is close.
Two factor authentication
After logging in to the Tatango platform you will need to receive a code on your cell phone for two-factor authentication. To complete the login process and gain access to the platform, you must enter that code. Research shows that multifactor authentication is one of the most challenging obstacles for hackers to overcome.
For secure sending, a user must re-enter their account password before completing a transmission. For example, if you intercept a message in the middle and move away from your screen, an unauthorized user will not be able to change the message. They will need your password to do this.
With automatic logout, the system will automatically log you out if your computer is idle for a certain period of time. This security measure prevents users other than your password from gaining access.
Tatango is the source of political text messaging
Choosing a text messaging partner is a big decision, and there is a lot to learn. If you feel overwhelmed, Tatango can help. Us Website Offer Blog posts, Ebook, VideoAnd other free resources to help you speed up what you need to know about political text messaging.