Top Ways to Succeed in Nonprofit SMS Marketing


Top Ways To Succeed At Nonprofit SMS Marketing

The lifeblood of a non-profit organization is its supporters and donors. However, communication channels have become more complex and competitive than ever before, so what worked 20 years ago may not work today. Recover Nonprofit SMS Marketing.

Two-thirds of cell phone owners admit to sleeping with their phones, and most people’s phones are within reach all day. This helps explain why text messages contain one 99% open rateAnd 90% of messages are opened within three minutes of receipt. In addition, 78% of subscribers say that SMS messaging is the fastest way to reach them.

However, you are wondering how to convert existing customers into donors, grow your customer list, and succeed by identifying nonprofit SMS. Keep reading to find out.

Ability to make non-profit SMS marketing

To see what a successful nonprofit fundraising campaign looks like, you need to look no further than the American Red Cross response to the earthquake in Haiti.

Within minutes of the quake, 250,000 people died, another 300,000 were injured, and millions were displaced. The disaster required immediate action, and funding for the American Red Cross effort, so fundraisers have put together an SMS-text-to-give campaign. The US State Department and the mainstream media quickly embraced the challenge, broadcasting the message at every opportunity.

Collected by the Red Cross $ 38 million using HAITI keywords and asking for a $ 10 contribution. Public service announcements broadcast on Fox, CBS and national radio broadcasts January 16 and 17 NFL Playoff Games. According to the Red Cross, text-message grants reached $ 500,000 per hour during this period.

SMS fundraising campaign for earthquake survivors in Haiti has become a tipping point for SMS text-to-give fundraising. According to marketdrive.com, tHe has attracted over 3 million unique donors. More than 95% of those who responded to the SMS campaign were the first donors to the American Red Cross. What’s more, tHe has limited the ক্র 10 grant per text to the Red Cross SMS campaign. Consider how much money came in that limitation!

Top Ways To Succeed At Nonprofit SMS Marketing

How to succeed with nonprofits Text-to-give fundraising

In 2021, text-to-give grant revenue grew 23%, up from 15% for the same period last year. Text-to-give fundraising is on the rise. The following are best practices to help you succeed in raising a non-profit text-to-give fundraiser.

1. Combine your SMS phone number with your website

By inserting a small snippet of code, you can instantly attach your SMS phone number to your organization’s website. Then, as soon as someone inputs their phone number on your website, their phone number automatically syncs with your SMS messaging program. This simple process helps your SMS messaging program grow exponentially – as well as to donors, volunteers and supporters.

Top Ways To Succeed At Nonprofit SMS Marketing

2. Increase retention

The SMS text-to-give campaign for earthquake survivors in Haiti has attracted 3 million unique donors. But only 20,000 donors responded to the call for action by sending a text message with their email address and agreeing with the Red Cross to communicate with them through that channel. Y.You can increase the number of opt-ins through a carefully crafted opt-in campaign

  • Make it easy for supporters to choose. Add a checkbox and a place to add a phone number or an email address to your website and mobile version.
  • Give supporters the option to donate repeatedly. If your initial message is important or related to something close to their heart, they may be open to this additional request.
  • Let supporters know that not every message is a request for money. You will provide them with important news and knowledge.
  • Give supporters the choice to sign up for messages about a specific topic. That way, they won’t think you’re bombarded with their message.

Top Ways To Succeed At Nonprofit SMS Marketing

3. Create custom-branded landing pages

If a text message recipient clicks on your website from a text, make sure the link leads them to a custom-branded landing page that supports campaigns with similar word choice and graphics. According to Non-profit sourceCustom-branded donation pages raise an average of six times more

4. Express urgent feelings

People respond urgently. Instead of sending a simple message about your nonprofit and the great things you do, choose a specific area where you can create a sense of urgency.

For example, if your organization is a local animal shelter, instead of sending a message about the overall funding requirements of the shelter, focus on the recent severe storms in your area that have blown up residential fences. Tell your supporters about dogs and other pets that were frightened by the weather, fled and are now roaming the streets and filling shelters.

In 2010, the Red Cross did not send a text message to donate to the Red Cross. They sent a text message to Haiti asking for donations for earthquake survivors. Many people believe that the Red Cross finances well, so financing the Red Cross may not seem important to them. But they will respond when they know their money is going to emergency.

5. Familiarize yourself with the TCPA guidelines

Congress passed the Telephone Consumer Protection Act in 1991 to address the growing number of RoboCalls. The Federal Communications Commission (FCC), charged with enforcement, later expanded the TCPA to include text messaging because a text message is technically a phone call.

Although TCPA regulations use text messaging to address nonprofits separately from other entities, adherence to these rules is essential. Your partnership with a solid text messaging firm will help you avoid many TCPA related issues. Get started by downloading your free copy of our ebook, TCPA compliance for nonprofitsOn the Tatango website.

Top Ways To Succeed At Nonprofit SMS Marketing

6. Measure, track and evaluate

One of the advantages of digital communication is that it is much easier to adjust — to change a word here and a graphic there — and to determine how those changes affect responses. A / B testing, average sample size, consistency metrics, key performance indicators and other strategies are easy to apply with text message marketing. Check out a demo of the Tatango software below to see how you can measure and optimize your campaigns.

Work with a knowledgeable fundraising partner

Tatango has helped nonprofits send billions of text messages Our technology can send 6 million text messages per hour and we know that text messages are fundraised inside and outside. Tatango clients regularly report five to one ROI. On average, every dollar spent on SMS text messaging gets 5 as a grant.

Contact us today to get the best ROI from your nonprofit text-to-donate campaign.





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