Video Marketing: Research and Benefits You Need to Know in 2022



Video marketing is changing the world. To understand how, it’s important to look at how video marketing has changed in the past few years.

Video marketing has been around for about a decade now. And in that time, it’s grown from a novelty to a necessity for any business that wants to succeed online.

With over 50% of all internet traffic coming from videos, it’s clear that video marketing is an effective way to reach the growing number of people who consume information on mobile devices.

But what does this mean for today’s marketers?

Well, if you want your company to be successful in 2022 and beyond, you need to start incorporating video into your strategy now.

Benefits of Video Marketing for Businesses in 2022

It has been found to be one of the most effective ways for businesses to market themselves. Let’s see some of the benefits of video marketing for businesses in 2022.

Helps You Connect With Your Audience

It is a challenge to stand out and engage your audience in a world when we are always inundated with content.

However, using video, you may establish a personal connection, which is challenging to do with any other media.

Increases Visitor Engagement and Duration

Not only will video help you connect with your audience, but it will also keep them engaged with your site for longer.

In fact, one study found that viewers were 16 times more likely to stay on a site with video than one without.

Boosts SEO

You must begin using video if you want your website to rank higher in search results. That’s because search results frequently give videos the top spot. Additionally, videos encourage visitors to stay on your website longer, which is good for SEO.

Drives Sales and conversions

One technique for increasing conversions and purchases is video. In fact, research indicated that after seeing a video, viewers were 144% more likely to make a purchase.

Increases Brand Awareness

Online video consumption is on the rise, making it a fantastic tool to raise brand exposure.

In fact, research indicated that video commercials were more than twice as effective as conventional banner ads at increasing brand awareness.

10 Video Marketing Statistics You Need to Know in 2022

Now that we’ve looked at some of the benefits of video marketing, let’s look at some statistics you need to know.

Source – Video Marketing Statistics 2022 (Wyzowl.com)

  1. 92% of marketers continue to value video as an ‘important part’ of their marketing strategy.
  2. Only 23% of the surveyed marketers didn’t use video because they lacked time.

Source – Video Marketing Statistics 2022 (Wyzowl.com)

  1. More than 99% of existing video marketers plan to raise their budgets for video marketing in 2022 and beyond.
  2. 68% of video marketers want to leverage LinkedIn videos along with YouTube since they are the second most highly engaged audience after YouTube.

Source – Video Marketing Statistics 2022 (Wyzowl.com)

  1. Over 80% of marketers say that video marketing has helped them improve their dwell time, thus increasing their SEO rankings.
  2. 9 out of 10 surveyed viewers would like brands to focus more on videos as it is more convenient to watch videos to consume information than to read on mobile devices.
  3. As more viewers are browsing from their phones, 81% of marketers attribute increased sales to their added video marketing effort.

Source – Video Marketing Statistics 2022 (Wyzowl.com)

  1. Almost half of the surveyed marketers state that video has helped bring down the number of support calls.
  2. 94% of marketers prefer video to explain complex products and state that it has helped them increase the understanding of their products in the market.

Source – Video Marketing Statistics 2022 (Wyzowl.com)

  1. Of the first-time video marketers, 46% said that creating videos in-house with new technology like online video editors has become easier.

Video is a powerful marketing tool that can help you reach your target audience and deliver your message in a highly engaging and memorable way. These video marketing statistics show that video is a medium you need to use to reach your customers and grow your business.

How to Create a Video Marketing Strategy?

The optimal video marketing plan will differ depending on your business objectives, target market, and available resources, so there is no universally applicable answer to this topic.

When developing a video marketing plan, here are the fundamental steps to follow:

Define Your Goals

Before you start creating any videos, you must first define what you hope to achieve with your video marketing efforts.

Are you looking to increase brand awareness? Drive traffic to your website? Increase sales?

Once you know your goals, you can create videos specifically designed to help you achieve them.

Know Your Target Audience

It’s important to clearly understand who your target audience is before you start creating videos. This way, you can ensure that your videos are relevant and engaging to your target viewers.

Choose the Right Platform

Various video platforms are available, so it’s important to choose the one that makes the most sense for your business. For example, YouTube may be the best option if you’re looking to reach a wide audience.

However, if you want to create more intimate and personal videos, you may consider using Instagram or Facebook.

Create Compelling Content

Of course, no matter which platform you choose, it won’t matter if your videos aren’t interesting or relevant to your audience. That’s why creating compelling content that your viewers will want to watch is important.

With the growth in different online tools, it has now become easy to edit a video online without a steep learning curve, so the process is not as complicated or inaccessible as it used to be.

Promote Your Videos

Once you’ve created your videos, you need to ensure that your target audience actually sees them. Promote your videos through your website, social media channels, and email marketing campaigns.

You can also use paid advertising to reach a wider audience.

Measure Your Results

Finally, it’s critical to track the effectiveness of your video marketing efforts to determine what works and what doesn’t.

Track views, engagement, and conversions with analytics tools, and make changes to your strategy as needed.

5 Ways Video Marketing Can Maximize ROI

Video marketing is a more personal and effective form of marketing for companies that want to connect with their customers on a deeper level.

Promoting Products and Services

Video marketing can be a powerful tool for promoting your products and services. You can create a sense of urgency and attract potential customers by making engaging videos.

Video marketing can also be used to showcase your products in an interesting and engaging way. This can help attract new clients and increase your sales.

Generating Leads

Video marketing can be a powerful tool for generating leads. You can attract potential customers by creating videos that are relevant to your target audience.

You can also use video marketing to demonstrate to customers how your products can help them. This can aid in increasing sales and conversion rates.

Educating Your Audience

Video marketing works well to educate your audience. You can attract new customers by creating informative and engaging videos.

You can also use video marketing to teach your audience about your products and services. This can help you to create a sense of trust and credibility.

Generating Publicity

Video marketing is an effective way to gain exposure. You can get media attention by making videos that are interesting and engaging.

Video marketing can also be used to promote your products and services. This can assist you in creating a sense of urgency and raising brand awareness.

Improving Customer Loyalty

Video marketing is great for increasing customer loyalty. You can attract new customers by making interesting and engaging videos.

Video marketing can also be used to keep customers loyal. This can assist you in lowering churn and increasing customer engagement.

What’s Next for Video Marketing in 2022 and Beyond

As more businesses adopt video marketing strategies, the competition for attention continues to rise. To stay ahead of the curve, it’s important to keep up with the latest trends and best practices.

Some of the video marketing trends that we anticipate seeing in the next few years include:

  1. Increased use of vertical video
  2. More use of live video
  3. Greater use of video for product demonstrations and unboxing videos
  4. More interactive video content
  5. Increased use of video for customer testimonials and reviews

By staying up-to-date with the latest trends and best practices, you can ensure that your video marketing strategy is as effective as possible.

If you are not using video to sell your business, you are losing out on a fantastic opportunity to connect with your target audience and cultivate client relationships. So get started today!

The post Video Marketing: Research and Benefits You Need to Know in 2022 appeared first on Ken Research.



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