Want to Save Time at Work? Try Text Message Marketing for Political Advertising


If you are part of a political campaign, you already know how fast things go in politics. With so many advertising options and the lightning speed of online lectures, every complex step can slow you down. Email marketing or TV commercials have their place in political advertising, however No other communication method can compare to text messages. This gives candidates the ability to rally voters and reach out to supporters immediately for donations.

With the rapid development of communication tools and technology, many campaigns are throwing ideas to see what is stuck on the wall. They are trying everything — billboards, signs, emails, radio spots, and more. While some of these options have wide reach and appeal, they lack the privileges of personalization and direct communication with texting. Email marketing has a read rate of around 20% and social media posts with a disappointing 5% or less rarely even reach customers. Keep reading to see why political texting with 99% open rate might work for you.

Why political campaigns are using SMS marketing

People are busy, and many of us have become accustomed to ignoring ad breaks and filtering marketing emails into spam folders. Text messaging is a key part of a political marketing strategy to maximize efficiency and save time. Only 20% open rate for ad email. By comparison, SMS message marketing has many good results: 90% of marketing text is opened in three minutes. With fundraising and voting deadlines approaching, text messages are the way to go.

3 Ways to Save Time on Political SMS Messages

With an industry-leading political text messaging platform like Tatango, you can send millions of texts in minutes. Direct support of your policy announcement or grant opportunities. Combine images and links in your text messages to save voters time so they don’t have to remember or look up URLs later. With a simple tap on a text message, your foundation can directly support your promotion.

Let’s take a look There are three ways political SMS messages can speed up your process.

1. Easy opt-in tool

SMS marketing is arguably the easiest channel to add to your marketing efforts. All you have to do is add a line of code to your website and you can automatically collect the customer’s phone number whenever someone fills out a form or donates to your website. From then on, you can send text messages inviting them to donate again quickly and easily.

Some campaigners want to promote their phone number on promotional materials such as flyers, billboards, podiums, or campaign buses. Instead of joining a physical mailing list, supporters can text a selected keyword to a short code number (e.g. in WIN text 222-222).

The information gathered in the opt-in process helps strategists understand their foundation in a more efficient way. With opt-in links in text messages, campaigns can expand their email list and promote live events and gatherings. Fans can choose to receive newsletters, updates, raffle and more. SMS messages provide a springboard for steam and gain construction support.

Text messaging As the sole entry point of their entire campaign, candidates can avoid having a fragmented base divided by unconnected voice and call to action. These simple, automated opt-in tools are sure to save you time and provide more votes and donations.

2. Understand your supporters

By asking questions through text, campaigns can share supporters by pin code, time zone, donation status, and other demographic information. This data helps focus campaign efforts without wasting time on duplicate or irrelevant messages. Survey questions work best when they are created in an easy and friendly way. A short question in an SMS message or two is more likely to get an answer than a text wall in an email. Many supporters will quickly close an answer, where they can avoid a long question.

When a candidate easily sees the breakdown of their customer list, they can make informed decisions and choices. As the local voting deadline approaches or as the initial race heats up, the correct text message sent to all customers in a zip code may be more effective than a simple “get out and vote” message aimed at a statewide or countrywide audience. Campaign teams that understand how to use texting on a small scale, as well as at the national level, will save time and cut results much faster.

Data shows that most people prefer the direct text method of promotion over stale email and obscure TV ads. SMS message marketing gives voters a choice with simple opt-out tools that are required by law. Campaigns know that customers can easily opt out at any time, encouraging them to constantly improve and do better to retain their customers.

Tatango - 5 elements to launch a successful political SMS campaign with segmentation

3. Integrated grant

Political text messaging is an incredibly effective fundraising tool. Instead of the older method, SMS messages usually provide one 500% return on investment For the campaign. The average Tatango client sees a 5 grant for every $ 1 invested in text message marketing. In the first hour of the 2020 presidential debate, supporters donated more than তিন 3 million through text messaging.

Security is important, especially when it comes to publicity. Proponents of her case have been working to make the actual transcript of this statement available online. This is why Tatango applies security layers, such as two-factor authentication and automatic logout.

With integrated political fundraising tools, campaigns send secure grant links to donors that require more than one tap. These fundraising messages are easily repeatable, allowing campaigns to be linked to special promotions and rewards for donors. Requesting and receiving grants has never been faster or safer.

Tatango help you save time with text messaging

Don’t waste resources on old strategies. Focus your efforts where they will be most beneficial. Through SMS marketing, your team can connect with voters and stay ahead of the competition. At Tatango, we’ve been streamlining the SMS marketing process for over 14 years. We want to help your campaign resources go further and reach as many people as possible Contact To start today.





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