At the moment, we all know content is king.
But what exactly does it mean?
- Long post?
- Big words for smart people?
- Linking exclusively to websites like Forbes and Entrepreneur to prove your authority?
Stick around Today we’re talking about what it means to create high-quality content for Google
What does Google want to see?
When people think of content, they usually think of blog posts or sales pages. However, the term content can refer to anything on a website.
When it comes to content quality, John Mুলller of Google explains that it’s not just about the articles, but the overall experience of your visitors when they come to your website:
“When it comes to content quality, we don’t want to say the same thing as the text of your article. It really is the quality of your overall website.
And that includes everything from layout to design.
For example, how you present things on your pages, how you integrate images, how you work with speed, all these factors work there. “
For this reason, you need to make sure that your website is showing what Google wants to see. Unless Google thinks you are ready to start ranking, you need to promote it yourself. Then everything starts to have a snowball effect.
The higher the rank, the more traffic you get. More traffic leads to better rankings. Let’s back up and get started.
Cover the basics first
The AuthorityHacker footer contains, for example, links to basic information about the company, including home, information about us and contact information. At the very bottom of the footer, you can find links to policies and waivers
This information is going to vary from site to site depending on the products or services provided Affiliate marketing websites will have a separate page from an ecommerce business which is going to be a separate page from a Fortune 500 company.
For pages about us, you should include, if applicable, a small BIOS that includes photos of the executives and their certificates. Talk about your company. What is its mission? Round?
A Venture Capital Company website will have various web pages about what they are investing in, why they believe in these projects and other relevant elements. Even if you have a startup they may have a contact page that might arouse their interest.
All of this information is relevant to what the company does, how and why they do it, and what you can do if you want to be part of the company as an investor or startup.
Keep the AIDA model in mind
Blogging is the best way for your website to have regular fresh content. But it’s not just about writing new articles all the time.
Your blogging efforts should have a clear SEO strategy and an achievable goal.
Let’s take a look at a familiar funnel model that most sales and marketing professionals know:
The majority of people who visit your website will be on the alert level and the more you go to the list below, the less people are going to be ready for that separate part of the funnel.
Therefore, most of your blogging efforts should be for people who are in the awareness stage. However, you can apply the AIDA model or parts of it to your personal posts.
Every blog post you write should have a purpose, so it’s important to plan your content around the intent.
Do you need each piece of content?
Every blog post, regardless of its content or purpose, has to meet some of the same criteria.
1. Have a focus keyword
A focus keyword is a keyword that summarizes the content of your post. Google is a great way to identify the issues with your content. This should be a starting point for building your site architecture.
Note: Focus keywords should be used in headings, title tags, internal anchor texts and then scattered throughout the content.
Don’t know where to start?
If you’re not sure how to find the right focus keyword for your article or page, follow along Keyword tripod rules.
The perfect focus keyword should be:
- Popular – The keyword has a decent search volume.
- Rankable – The keyword has a reasonable keyword difficulty.
- Relevant – Search intent matches your content.
Like a good keyword research tool KWFinder It will give you all this information in one place so that you can use the most effective keywords in your content. (You can try KWFinder for free with a 10 day trial).
2. Make your role a banger
No one wants to read about hard work. It has been used for many years. Just don’t do it.
Instead, Bring a hook that grabs your reader’s attention. What is their problem? What are you going to do to solve this?
You don’t have to reveal everything in your role. Think of it as a teaser trailer with full-length features right after the next headline.
Tip: Here are some examples of “cliffhanger” phrases that you can use in your introduction:
- Agreement here:
- And what else do you know?
- Let’s take a look at:
- Let’s dive into …
- For example:
- And the good news?
- You may be thinking:
If a reader clicks on a link to your website, you get their curiosity. If they make it into the role and are ready to read more, fine.
Now you have the attention of your readers.
3. Create schemable content
Make your content skimmable and conversational if you can. No more than 3-4 lines of text without breaks.
Saturday SEO Tip:
Okay, so this tip is more UX than SEO but it’s all closely related.
লিখ Write blog posts like you’re talking to a friend you really like ৷
Why? Because ..
– Seren (he / she) SEO and content (seren_ity_) January 22, 2022
You can use other forms of media to help break up the text. It can be pictures, videos, GIFs and even advertisements. Just don’t overdo it.
Too much of this type of media can slow down your website load and damage your rankings. Keep it optimal and minimal.
4. Find useful secondary keywords
Most readers want to read paragraphs that work best to answer their questions. A great way to find out what questions they have is to do a Google search for your keywords.
You will see a suggestion box from the search engine that will tell you that other keywords are similar to what people have searched for. When searching for keyword phrases, “Best Affiliate Program for Beginners”This box will be displayed:
You can include these secondary keywords as headings.
Another good idea is to search for the keyword of your choice and then take a look at the other articles that are ranked. What are they writing about? What can you do to make it better?
Can you elaborate on some issues? Missing something completely?
5. Focus on engagement
Do not fluff out your content to increase your word count.
Every single word should be necessary. The job of a writer is to keep the reader busy. This is how you move from focus to interest and then to desire and finally to action.
Rand Fishkin calls this strategy 10 content: 10 times better content than the next best content ranking for the same topic.
- If you represent a bank, what are you doing that is better than other banks?
- Construction company? Why would anyone choose you over another person?
- Affiliate Marketer? No excuses. There are lots of successful affiliate websites that make great blog posts every day.
Anyone who reads an entire blog post has probably gone from awareness to interest. Some may even be ready to make a purchase. Your audience will not be at this stage if your content is poorly written and does not help them.
6. Sprinkle on some external links
Be sure to include external links, especially when it comes to statistics and information. Readers have a lot of respect for those who want to cite their sources. Google feels the same way:
“Linking to other websites is a great way to value your users.
Often, links help users learn more, examine your sources, and better understand how your content relates to their queries. “
The more authentic and trustworthy the site you are linking to, the more search engines will pick up what you are leaving.
7. Finish strong with a call to action
Close your blog post with Call to Action. The type of call to action you use depends on what you want your reader to do next.
If this particular article is focused on awareness, then assume your reader is interested in the end. Point them to another part of the content.
For a section already directed at interested parties, Your call to action should try to take them to the next level. Try to get readers to contact your team or check out sales pages or blog posts that detail what kind of services your business offers.
Last but not least: By clicking Revealed Buttons don’t mean you’re done. Update your content every year. It will keep the eyes of new readers and search engines fresh. You should promote it widely on social networks.
Bonus: Don’t forget your overall SEO
So you have created great content. All your ducks are in a row. That’s very good.
Just don’t forget that quality content isn’t just about words and format. Here is a list of some useful tools that you can use to improve your SEO in general.
The first step is to set up with Google. Using it includes:
- Search Console (read our detailed guide)
- Google MyBusiness (if applicable for local SEO purposes)
If you are using WordPressYou’ll want to set yourself up with the right plugins to make sure your website is fast and beautiful for readers of both your content and search engines.
You want to install and set up the right plugins for you Everyone needs a caching plugin. The best ones are free. Contains plugins such as:
You will too An SEO-specific plugin Such as:
To further improve the speed of your site, you can push your website through a Content Delivery Network (CDN). You can do it for free with such trusted company
You can also install free plugins that help Compress and image optimizeSuch as:
The latest thought
Creating high-quality content for Google is an art form in many ways.
It’s rare for anyone to get it right the first time. During your first few months in business, take the time and effort to make sure your website is properly set up, loads fast, and has the best content on the web.
As the years go by, you can’t relax. You need to keep all your blog posts and web pages updated and on top of the Google algorithm update to make sure your website is consistent with search engine optimization practices.
Thanks for chatting today. If you enjoyed this post, check out the complete SEO guide for beginners.