Why Email Marketing Is So Profitable
Have you ever wondered why email marketing is so profitable? (Of course if you do it right). There are several reasons why successful email marketers get sold out in the listing process and follow through with email marketing. Why dive into this article.
When was the last time you checked your email?
Most people check their email a few times throughout the day.
The average office worker checks their email about 30 times a day.
Email is still the # 1 activity on the Internet. 94% of people surveyed said they go online in the morning to check their email.
Put on your marketer hat. Is this what you said? Your prospects and customers are checking their emails every day, all day long. Doesn’t it just mean keep your information where they are already looking?
Have you ever subscribed to a local restaurant or retail store to stay up to date with discounts or their offers? You’ve probably signed up for a service like Amazon, your favorite concert event, your favorite restaurant, right? What happened then?
You started receiving regular emails:
- New promotion
- Products you may like,
- Ask your feedback about the product you bought.
Do you understand that the reason they are sending these emails is to put their brand in front of you? Email builds brand recognition, recognition and trust. How many times have you remembered an email that offered a discount or an important tip? You may have searched for that message in your emails. (I did it, today, at Best Bye!)
Email marketing gives marketers a wide range of marketing channels available to them. For every 1 cost, email marketing generates an average of $ 32 to $ 44 per investment (if done correctly). There are 3 times more email accounts than Facebook and Twitter accounts.
So how does your business tap into the power and profitability of email marketing?
You must dedicate at least a portion of your daily activities to create your list. This is done through prospecting, networking, advertising, referrals, social media, etc … And, we want to say daily. Those who have successful email marketing experience are committed to day-to-day activities to build their list and increase their engagement with that list. Those who do it “here and there” or “when they think about it” usually feel bad for any result.
If you don’t have an email marketing service provider, we invite you to get started today with a free 30 day trial.
Email marketing lets you target your best prospects. Only those who want your information will request to be on your list. Better than scrolling randomly on social media, they actively searched for your offer when they filled out your capture form.
You can then use your follow-up messages to show them how you can solve their problems, establish yourself as a trusted professional, and drive sales revenue.
This is why email marketing is so profitable. If you haven’t already used Email Marketing, click here to get started now.
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