Why No-Reply Email Addresses are Bad & What To Use Instead

Sending emails from the “noreply” address may damage your results. Instead we will tell you what to do.

Have you ever received an email with a “don’t reply” address like noreply@example.com or do-not-reply@example.com.

I don’t like the way they look at my inbox with their hard and unwanted faces, so I marked the emails as trash without reading them.

If you are neglected based on the email you send from, you have a great chance for a better open and clickthrough rate. Avoid trash folders and spam complaints Open a line of two-way communication, and make your audience feel like individuals – not just other email addresses.

What is a non-reply email address?

An unanswered email address (or “do not reply” address) is set to “from an email address” which is set to receive a response email. These are often formatted as noreply@DomainName.com or donotreply@DomainName.com.

Why shouldn’t you use a “noreply” email address?

1 – Poor customer experience

The number one reason you should use a non-reply email address is because it creates a poor customer experience.

A reply address takes a channel like email, which is best used as a two-way communication and makes it one-dimensional.

2 – Reduce email delivery

In addition, “do not reply” addresses actually negatively affect email delivery.


Because if your customers do not interact positively with you, they may be pressured to click the “spam” button. If it is enough between them, a delivery problem occurs.

To consumers, spam is not just an unsolicited bulk email, it’s an email they don’t want. And a lot of people don’t want to hear from people – or companies – who refuse to listen to them.

3 – Filtered in the spam folder

Your customers may not even have the opportunity to identify your email as spam. Email providers like Yahoo and Gmail often add no-reply emails to spam folders.

And you can’t understand the negative effects because the emails displayed in the spam folder still show up as distribution.

Take a look at these emails in my spam folder I purchased from Hallmark and have a Dropbox account, but since these email addresses come from a “noreply” address, my email provider sends them to the spam folder.

Example of noreply email addresses in spam folder 7

Here is the actual address:

Email from Dropbox using a no-reply address
Example of email from Hallmark using a noreply email address

4 – Hard to add to “Safeguard”

Many email providers will not allow you to “secure” an email address starting with noreply. Safelisting is when a customer adds your email address to their contact list. Adding to your customer’s contact list increases the likelihood that your emails will appear in the inbox instead of in a spam folder.

5 – Increased membership rate

An email with a noreply address is an impersonal way to communicate with your customers so that they can unsubscribe from future emails.

Try it instead

Instead of using an unfriendly “don’t reply” address, try using an address like “info@example.com,” “help@example.com” or a specific person’s address.

AWeber has a screenshot showing how to set up from address

These addresses show readers that you care about them and help! It really opens up a two-way communication, shows your customers what they can reach and lets you connect better with customers.

What do you think of the “don’t answer” address?

Have you ever sent a campaign using the “do-not-reply” or “no-reply” address? Ever got one? What do you think of them?

Share your thoughts below.

Need an easy-to-use tool for sending emails that will be delivered? Get started today with a free AWeber account!

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