Why Your Nonprofit SMS Marketing Might Be Failing


Why Your Nonprofit SMS Marketing May Fail

Text message marketing has become an increasingly popular communication tool for nonprofits. That’s what the data shows 90% of text messages sent Reading within three minutes of receiving, text messaging provides the most efficient, direct and affordable tool. However, as more companies embrace SMS marketing, nonprofits need to be ahead of the curve to cut noise and raise more funds.

In this blog, you will learn how to avoid some common mistakes and optimize your SMS marketing campaign to improve your results.

The power of text message marketing

Most nonprofits have limited budgets and resources to reach potential and existing supporters. So it is important to discover low-cost and efficient tools to achieve their goals.

Of the many marketing strategies, SMS marketing is one of the most affordable for nonprofit and advocacy groups. There is a mobile messaging 99% open rate, More than 28% open rate of email marketing. Not only sound education but his alertness and dedication too are most required.

Nonprofit supporters are enthusiastic and love to help the causes they care about However, the nonprofit sector is saturated, and many companies have to compete for that support. With more than that 10 million non-profit and non-governmental organizations (NGOs) attracting and retaining global, committed donors and supporters can be challenging.

Partnering with an SMS software provider experienced in a non-profit sector like Tatango makes SMS messaging more effective than traditional marketing channels. For the past 14 years, Tatango has been at the forefront of helping nonprofits to gain more traction and reach their audiences through SMS messages. More than 10 billion text messages have been sent — and a measurable ROI of $ 5 per $ 1 grant spent on text message marketing — we know how to create successful nonprofit SMS campaigns.

3 Common SMS Marketing Mistakes Your Nonprofit Should Avoid

We’ve put together three of the most common mistakes to avoid, so you can get more supporters, increase engagement, and donate multiple times.

1. Your SMS number and website are not being merged

Setting up your text message campaign is easy. All you have to do is add a single line code to your website so that whenever someone submits a web form with their phone number, they automatically sync to your SMS marketing campaign.

This increases the likelihood of future donations and keeps your customers updated about your organization’s progress. This is a win-win for busy nonprofits who need an easy, efficient way to scale up more money.

Why Your Nonprofit SMS Marketing May Fail

2. Do not personalize text messages

Supporters want to feel connected to the reasons they care and the organizations they support. Sending personalized text messages helps you gain the trust of your supporters That’s what the data shows 54% people You are more likely to take action when receiving personalized content.

With Tatango, you can share your SMS subscribers list to send valuable and relevant content to your supporters. For example, if your nonprofit organization has a nationwide reach but you’re planning a local event, sending an event reminder to customers in the area where the event is taking place is a great idea.

Why Your Nonprofit SMS Marketing May Fail

Remember, relationships are a two-way street. Sending personalized content increases the engagement of your supporters and lets them know that you care about them.

3. Multimedia is not being added to text messages

A picture is worth a thousand words, and there is nothing more explicit than SMS marketing. The data shows that with text messages Multimedia content increases by 300% Compared to text messages only.

In the nonprofit sector, many supporters and donors work with passion without being rational. The key to a successful non-profit SMS marketing campaign is to appeal to the hearts of your supporters. MMS makes it possible for your customers to send captivating text messages with tender hearted pictures for action. MMS allows more characters, which can help you better explain to supporters why their support is important. Surprisingly, companies that include MMS content in their text messages have achieved a ROI increased by 6,000%.

For example, capture the hearts of your supporters by demonstrating how your organization works. If your goal is to protect the environment, include images that show how your team is taking action.

Why Your Nonprofit SMS Marketing May Fail

Create a successful non-profit SMS marketing campaign today

Now that you know some common mistakes to avoid, help Tatango apply this knowledge to you and leverage your nonprofit SMS marketing for greater reach and better results. To learn from professionals and avoid mistakes, partner with us. Our non-profit SMS marketing experts will be with you every step of the way.

Schedule a chat with an SMS marketing expert Tactics on how text messaging can lead your nonprofit organization to success. Want Complete Guide About Top 10 SMS Marketing Mistakes? Download our free guide, Top 10 Worst Text Message Marketing Mistakes.





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